- Engage C&M
- Brand
- Campus Communications
- Media & News
- Social
- Web
- Events Calendar
Text
Following web best practices, it's important to add text in a meaningful way that cleary communicates your message to your audience.
Below you'll learn how to use titles, heading styles, calls-to-action and more, to help audiences easily consume the content.
Heading Styles
Heading hierarchy is important to improve accessibility and search engine optimization on your website. Having a well-defined title hierarchy makes your page easy for users to scan the page for information.
- Always start with Heading 1 (except for the homepage), followed by Heading 2, Heading 3, and so forth.
- The title component can also be used to automatically create a H1 for the title of the page.
- Heading styles can be applied in a text component or in a Banner image.
Heading One
Heading Two
Heading Three
Heading Four
Heading Five
Best Practices
H1 Heading
- A title heading can easily be added as a title component, or in a text component
- Only add one H1 at the top of your page to maintain user accessibility
Headings on Home page
- Homepages already include an H1 as the site name in the header, therefore any titles added to your home page should be an H2
- If the H2 appears too small for home page you can apply a CSS class to enlarge the font
Headings Links
Avoid linking a heading and use a call-to-action, such as a button or read more link instead.
How to
In the text component, you can find the heading styles under the format drop down.
Styles:
Used only on homepage for H2 headings
- header-l - can be used to increase the text size and appear as H1
- header-xl - can be used to increase the text size to appear larger than an H1
