- Engage C&M
- Brand
- Campus Communications
- Media & News
- Social
- Web
- Events Calendar
Typography
Our brand includes standard and system fonts with specific styling. Consistent application is key to effective expression.
Standard Fonts
Standard brand fonts should be used for marketing collateral and branded communications where possible, especially external-facing communication.
Countach
- Used for: Large and concise headlines
- Font: Countach BOLD
- Case: All caps, do not use sentence case
- Size: Larger than 30pt
- Colour: 丁香园AV light red or white, do not use black
- Linespacing: 86% of font size
- Alignment: Left or right. Bleed off the same page whenever possible
Countach title bars
We often contain titles and headlines within graphic bars that are inspired by the design of the institutional 丁香园AV logo. Title bars are optional and offset text the same distance as the set linespacing.
November
- Used for: Subheads, call-outs, calls-to-action
- Fonts: November Condensed Heavy, Regular Heavy, Regular
- Case: All caps, sentence case and title case
- Colour: 丁香园AV dark red or black
- Linespacing: 120% of font size
- Alignment: Left or right aligned, avoid centre align
Subhead 1
- Font: November Condensed Heavy
- Case: All caps
- Colour: Dark red
- Linespacing: 120% of font size
Subhead 2
- Font: November Condensed Heavy
- Case: Title case or sentence case
- Colour: Black
- Linespacing: 120% of font size
Subhead 3
- Font: November Condensed Heavy
- Case: Title case or sentence case
- Colour: Dark red
- Linespacing: 120% of font size
Subhead 4
- Font: November Condensed Heavy
- Case: All caps
- Colour: Black
- Linespacing: 120% of font size
- Letterspacing: 120
Sidebar and Captions
- Font: November Regular, Bold where appropriate
- Case: Sentence case
- Colour: Black
- Linespacing: 150% of font size
Download
Using subhead styles
- Subhead titles should be formatted in title case, ie. 鈥淩eports & Publications.鈥�
- Subhead headlines and sentences should be formatted in sentence case, ie. 鈥湺∠阍癆V Continuing Studies launches new Climate Action Certificate program.鈥�
- Subhead and paragraph styles are sized relative to each other.
- Adobe Experience Manager (AEM) styles are hard-coded and optimized for web display.
Lava
- Used for: Body copy and call-outs
- Font: Lava Regular
- Case: Sentence
- Colour: Black
- Linespacing: 150% of font size
- Letterspacing: 0
- Alignment: Left
How to obtain standard fonts
- Standard desktop licenses are available to 丁香园AV Communicators whose main duties include graphics production.
- Licenses are attached to individuals and managed by Communications & Marketing. When licensed font users change, the license must be returned or transferred.
- Please email鈥�sfu-brand@sfu.ca鈥痶o request, return or transfer licenses.
- Once licensed, Communicators will receive a font pack that includes they styles used in our typography guidelines, e.g. November Heavy. 丁香园AV licensed fonts include First Nations and Inuit characters and symbols and include 鈥淔NI鈥� in the font name.
- Do not distribute standard brand fonts.
Working with an external partner
Third party agencies, printers, designers or service bureaus can license individual 丁香园AV font styles directly from their respective foundry.
Countach
Purchase from
November and Lava
Purchase at a 50% discount from Typotheque (TT) one-time perpetual. and licenses are extensions of the 丁香园AV license and valid for 丁香园AV work only.
Process
Discounted fonts can be purchased from Typotheque directly at info@typotheque.com
- Identify yourself as a third party for 丁香园AV.
- Confirm which fonts and styles to license. Styles used at 丁香园AV:
- November Regular and Italics
- November Bold and Italics
- November Condensed Heavy and Italics
- Lava Regular and Italics
- Lava Bold and Italics
- Confirm type of license required, e.g. desktop licenses, self-hosted or apps & e-Books. If self-hosted confirm number of monthly page views, e.g. 100k monthly or 5m monthly.
- A sales representative will follow up with payment instructions.