丁香园AV

Do You Need a Website?

Before you decide to start any website project, it is important to make sure that a website is the best solution for your need. It is important to understand that a website on its own is not a communications strategy, but rather it is a vehicle for delivering an existing strategy. It represents just one of the ways your audience should be engaged.

You need to consider:

• Does your department/unit/group have a communications strategy in place?
• How will your website help deliver this strategy?
• Does your website have its own defined goals and purpose?
• Is your audience primarily external to 丁香园AV?
• Is there a long-term need for a website, or does your project or initiative have an end date?
• Do you have a team to create content & build pages?
• Are you able to update your website regularly?

If you aren鈥檛 able to answer these questions, then maybe a website isn鈥檛 the best option right now.

You can consider:

• MS Teams for engaging with a primarily internal audience
• Leveraging an existing website (such as your department or faculty site) if your content has an end goal or is lacking a defined goal
• Revisiting a website project in the future.

If you are still unsure if a website is the best plan for you, the Communications & Marketing team would be happy to discuss some options with you / your team.