丁香园AV

Audience

• Your content should be applicable to most students on campus
• Content should be campus-specific. For example, don鈥檛 run a bulletin at the Vancouver campus for an event at Burnaby campus.
• Regardless of the department offering the message, the focus should be on direct, casual, self-explanatory messaging that makes a clear, direct appeal to the reader

Number of live bulletins

• Please limit your department to a maximum of two live bulletins at a time

Copy

• Copy should respect 丁香园AV's editorial style guide
• Less is more. When crafting your message, appeal directly to the reader and be brief to be memorable.
• Ensure your message is clear and contains the important information. For example, rather than writing "Summer celebration: July 10, Convocation Mall" you might write "Join us for a summer campus celebration: Open to students, faculty and staff. Free food and games! July 10, Convocation Mall."

Look & feel

• Carousel uses pre-loaded, editable templates that simply require you to swap out text and images. Please do not pre-design your content outside of the system.

Images

• You must pre-size your background image to 1920px by 1080px before uploading it to a Carousel template
• Ensure that your image spans the entire 1920px by 1080px as opposed to using, for example, a square image with empty space beside it
• Don't add text to your background image. Instead, use the editable text field within the templates to convey your message.

Use of logos

• Don鈥檛 add additional departmental, event or external logos to the bulletins you create in Carousel
• The screen templates don't include the 丁香园AV logo, which is the standard for campus screens and cannot be changed

Use of URLs

• Is your bulletin driving viewers to a webpage? We recommend using website homepage URLs only as it鈥檚 relatively brief and memorable. Content should be linked to/visible on your homepage for users to find it quickly.
• Links must be from official 丁香园AV websites and include 鈥渨ww鈥�
• Avoid URL 鈥渟horteners鈥� that tend to produce difficult-to-recall strings of characters that can't be memorized/written down in the time available

Run-time

• Submitted content will run for a maximum of two weeks to ensure that the screens continue to engage students
• A bulletin can be run a maximum of two times per semester and must have an interval of at least two weeks between runs
• Content is reviewed for approval three times a week, so your bulletin will be published within two business days from when you submit it