丁香园AV

Supporting Colour: Dark Grey

Use 丁香园AV dark grey in the text portion of our academic unit and extension logos. You can also apply it to subheads and graphic elements. Use black for body copy.

We also use any percentage of black (grey tones). These are useful when designing complex charts and diagrams that need contrast between numerous variables. When designing more complex charts and diagrams you can use screens of the two reds. Sometimes, we use five per cent black as a background to highlight and define areas of copy, such as sidebars.

Black

Use black in body copy.

Colour Usage

Take a look at the design of a few spreads from a multi-page brochure for an example of how you can use colour. The dominant use of red is an important part of what makes our brand distinctive.