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Vino Unveiled

Interaction design

By: Fizza Parsayan, Vanessa Zwierzchowski, Sara Mirkovic, Jeffrey Cheng, Baixue Jin (Shirley)
Course: IAT 333 Interaction Design Methods

Description: Vino Unveiled is a transformative experience turning a bottle of Mission Hill wine into a journey of discovery and connection.

By simply peeling back the tearaway label, you can uncover a hidden cocktail recipe, turning the bottle of wine into an invitation to explore the flavours, enjoying it together.

The purpose of the solution was to transform Mission Hill wines into the go-to option for new wine lovers by infusing inclusivity and fostering a sense of community, creating an approachable and engaging entry into the world of wine.