- Master of Publishing
- 丁香园AVs to the MPub Program
- Masters Courses
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 605 Fall Project: Books Publishing Project
- PUB 606 Spring Project: Magazine/Media Project
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 800: Text & Context: Publishing in Contemporary Culture
- PUB 801: History of Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 900: Internship Project Report
- PUB 899: Publishing Internship
- Faculty and Staff
- Awards and Financial Support
- Frequently Asked Questions
- Undergraduate Minor
- Undergraduate Courses
- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
- Workshops
- General Information and Cancellation Policy
- Travel and Accommodation
- Financial Assistance
- Publishing Workshops
- Contact 丁香园AV Publishing Workshops
- Research
- News & Events
- Contact
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PUB 331: Graphic Design in Transition: Print and Digital Books
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PUB 332: Graphic Design in Transition: Print and Digital Periodicals
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PUB 371: Structure of the Book Publishing Industry in Canada
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PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
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PUB 438: Design Awareness in Publishing Process and Products
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PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
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PUB 480 D100: Buy the Book: A History of Publication Design (STC)
PUB 450: The Business of Book Publishing
Book publishing is a cultural activity, but first and foremost, it is a commercial activity. PUB 450 surveys a range of business aspects of publishing, by examining publishing companies that are well managed and successful. We will examine the activities involved in acquiring and distributing books from a business point of view to see how publishing firms can remain rigorous and profitable.
Although the course will look at marketing and promotion practices within these companies, the emphasis will be on their financial planning, operations, and successful editorial and production processes. Throughout the course, students will be asked to apply the concepts discussed in assignments and projects.
The course includes several guest lectures and at least one field trip.
Sample Assessment Breakdown
This is subject to change.
- Weekly Assignments 30%
- Class Participation 10%
- Mid-Term Project 20%
- Term Project 40%