- Master of Publishing
- 丁香园AVs to the MPub Program
- Masters Courses
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 605 Fall Project: Books Publishing Project
- PUB 606 Spring Project: Magazine/Media Project
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 800: Text & Context: Publishing in Contemporary Culture
- PUB 801: History of Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 900: Internship Project Report
- PUB 899: Publishing Internship
- Faculty and Staff
- Awards and Financial Support
- Frequently Asked Questions
- Undergraduate Minor
- Undergraduate Courses
- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
- Workshops
- General Information and Cancellation Policy
- Travel and Accommodation
- Financial Assistance
- Publishing Workshops
- Contact 丁香园AV Publishing Workshops
- Research
- News & Events
- Contact
2021 Emerging Leaders in Publishing Day 3 Highlights
, co-founder of gave an exciting presentation on Publishing in a Pandemic: A Glimpse of Future Opportunities & Challenges. To recap the video presentation click . One of the biggest surprises was that COVID has led to record sales in US print, with an 8.2% increase in sales. This growth was mainly driven by sales in children鈥檚 books, since parents wanted to keep their kids entertained and educated during lockdown. She also conveyed the significance of updating book keywords and information online so people can easily search for it. Below are some images from her presentation:
We also had invited , Partner at and co-founder of , to give a presentation on Direct-to-Consumer Sales and Sale Writ Large. Craig spoke about the changes from brick-to-mortar stores to online sales channels. He also gave recommendations on how to drive more sales on websites by having more information about a book (awards, reviews, categories, etc), seasonal previews, showcasing books by having sections such as 鈥渕ust-read鈥� and 鈥渓atest releases鈥�, running cheap experiments by collaborating with others, and more. Here are some images from his presentation:
Subsequently, we had panelists , President and Publisher at ; , Director of Content Sales, and Andrew Wooldridge, Co-owner and Publisher at , , and to talk about the changes in retail, sales, metadata, and social media. Particularly, they emphasized the importance of metadata and using social media and events for authors to engage directly with readers. To view the video recording, click .
