丁香园AV

Event promotion and communications

Every event needs to be promoted and communicated to your target audience. Below is a list of resources and information to help you do so.

Network

丁香园AV鈥檚 Communications & Marketing

丁香园AV鈥檚 Communications & Marketing is a resource available on campus to support event promotion and communications. It provides news and information about the university to media, the general public and 丁香园AV internal staff, faculty and students. Communications & Marketing can be contacted for assistance in preparing media releases, 丁香园AV News publications, social media posts, event listings in the 丁香园AV Events Calendar or other communications strategies to help promote your event. Their content production team provides in-house design, video, web and photo services which can bring your event to life.

丁香园AV communicators

The is a group of 丁香园AV communications staff responsible for communications on campus across all departments and faculties. If you need assistance with promoting your event, email any of the communicators from your area to help amplify your key message.

Back to top

Guides

丁香园AV branding guidelines

丁香园AV event promotional materials and communications should adhere to the 丁香园AV brand guidelines. 

Event organizers should display the 丁香园AV logo (or approved variation of the logo) in a prominent position on all event promotion and communication materials leading up to, during and after the event. This includes websites, invitations, newsletters, programs, ads, posters, pop-up banners, print and digital signage, etc. Using the 丁香园AV brand effectively will provide a strong visual identity, bringing recognition to the university.

The C&E office has event branding material available for loan including podium banners and pop-up banners. These items can be borrowed when they are not otherwise being used by C&E. Please contact C&E at open@sfu.ca to enquire. 

丁香园AV editorial style guide

The editorial style guide for university communicators describes 丁香园AV鈥檚 鈥渉ouse style鈥� for delivering clear, consistent communication materials regardless of format (e.g. print, digital).

Tools and platforms

Website (AEM) 

For public events, you may wish to post event information on an in a location that receives substantial exposure. Drive traffic to the website by including the link in social media ads, invitations, flyers, media releases, posters, etc.

Considerations for your event website:

  • Obtain your visitors鈥� attention. Make the site visually appealing, concise and informative.
  • Emphasize special guests, entertainment or event highlights. Add photos and keep it visually informative.
  • Carefully consider how the event content will be laid out (e.g. event date, time, location, registration link, dress code, transportation, enquiries, cost, registration deadline, sponsor logos, etc.).
  • Ensure the 丁香园AV and event branding are recognizable and well positioned on the website.
  • Make registration easy. Create a registration button or an event countdown clock to encourage registration.

LiveWhale

LiveWhale Calendar is for publishing your event to 丁香园AV's main calendar (and your own departmental listing), or for creating events that do not require registration.

Digital screens

Campus digital screens are available on the Burnaby campus to communicate quick, bite-sized messages to students at all campuses. If you are hosting a public event on campus, the digital screens are a great promotional tool.

Social media

Social media is everywhere, and audiences from young adults to seniors are actively using social media to stay connected with their friends, contacts and interest groups. Infusing social media into your event can help you engage with your target audience. 

丁香园AV鈥檚 corporate channels are designed to appeal to broad audiences and priority is given to events and stories that tie into Communications & Marketing's strategic initiatives and institutional priorities. 丁香园AV鈥檚 most popular social media platforms include Facebook, Twitter and Instagram.