¶¡ÏãÔ°AV

Event brief

The event brief summarizes the event in one document and is an informative reference to advise ¶¡ÏãÔ°AV internal stakeholders about the event. It can also be edited to share relevant information with external partners, sponsors and vendors. 

What to include in an event brief:

  • Event summary
    A brief outline of the key details of your event
  • Event objectives
    What you are aiming to achieve with your event 
  • Success measures
    How you will measure the success of your event
  • Core messages
    The message(s) you are trying to pass on to your guests 
  • Background
    Any background information that ¶¡ÏãÔ°AV internal stakeholders should know about
  • Issues/Risks
    Sensitive issues and risks that need to considered and how they will be managed
  • Speakers
    A list of key people who will speak at the event e.g. emcee, president, dean, student, researcher, government official, etc. 
  • Guest list
    A list of key groups of people that will be invited to the event (include internal and external guests)
  • Event sponsors and partners
    A list of key sponsors and/or partners that have supported your event/project
  • Program schedule
    The structure and timing of the event
  • Parking and security
    An outline of the parking and security detail for the event
  • Marketing and communications
    How your event will be publicized to your guests and media sources
  • Catering
    An outline of the food and beverage service planned for the event e.g. light refreshments, three-course dinner, cocktail reception, etc.)
  • Event contacts
    A list of event lead contact information

 

* Event-Brief-Template.docx
Download the Event Brief Template

NOTE: If you're considering inviting the president or chancellor to your event, the C&E office will likely need to be involved. Please contact open@sfu.ca and provide them with a draft of your event brief. 

For events on campus which do not involve the C&E office, please consider circulating the brief to event stakholders as applicable (e.g. Communications & Marketing; Security; Meeting, Event and Conference Services (MECS); speakers; etc.).