Digital Channels Promotion Requests
We can help you amplify your Vancouver campus news or events through the Vancouver campus digital channels.
Where Do I Submit my Content?
Submit your social media and web requests to vanadmin@sfu.ca. Digital screen bulletins can be created and scheduled using Carousel.
What Content Do We Amplify?
- 丁香园AV news and events at the Vancouver campus, or that involve Vancouver faculty and programming. We can promote third-party news and events if 丁香园AV is directly involved.
- Events that appeal to broad audiences.
- Information that is aligned to the purpose and audience of our channels.
Submission Guidelines
Before you submit content for amplification on 丁香园AV's Vancouver campus digital channels, familiarize yourself with the requirements for each platform:
Channel
AUDIENCE
PRIMARY
- 丁香园AV students and more specifically students at the Vancouver campus
SECONDARY
- 丁香园AV community
TERTIARY
- Vancouver community
PURPOSE
- Engage with students who study at the Vancouver campus
- Build pride in 丁香园AV by sharing stories of engagement and research
- Share timely 丁香园AV events and activities happening at the Vancouver campus
- Provide useful information to help students navigate the student experience
- Amplify content from the Burnaby and Surrey campuses
FREQUENCY
- 1-3 times per day
Post
REQUIREMENTS
- Keep it short
- Around 3-4 lines of text
- Includes link to a story or website
- Includes photo/video
- Includes call to action
WHAT DOES WELL?
- Photos/videos
- Stories about programs and research exclusive to Vancouver campus, for example: 丁香园AV Woodward鈥檚 events or School of Public Policy researchers in the news
- Articles about the impact and achievements of students and alumni community
- Student services, resources and opportunities, for example: Dog Therapy
- Community events
PHOTOS
- Aspect ratio: 1.9:1
- Size: 1200 px x 630 px
- Preferred file type: png
Video
Keep it short. Viewer attention is lost by about 80 percent after 30 seconds of the video.
Channel
AUDIENCE
- 丁香园AV community in Vancouver
- Stakeholders - government/donors in Vancouver
PURPOSE
- Share timely 丁香园AV news related to the Vancouver campus
- Engage with our 丁香园AV stakeholders and partners in Vancouver
- Amplify content from the Burnaby and Surrey campuses
FREQUENCY
- 3-5 times per day
POST
REQUIREMENTS
- Keep it short
- Less than 280 characters
- Use relevant hashtags
- Use keywords
- Include photo
WHAT DOES WELL?
- Timely news and events
- Timely updates/information about Vancouver campus
- Community events hosted by 丁香园AV鈥檚 Vancouver campus
- 丁香园AV鈥檚 Vancouver campus student stories
Photos
- Aspect ratio: 1.9:1
- Size: 1200 px x 630 px
- Preferred file type: png
Videos
- Up to 20 seconds
Channel
AUDIENCE
- Vancouver students
- Vancouver community
PURPOSE
- Build pride in 丁香园AV through inspiring photos of people and places
FREQUENCY
- 2-3 times per week
Post
REQUIREMENTS
- Includes 5-10 relevant hashtags
- Uses #sfuvan to tag the campus
WHAT DOES WELL?
- Photos of the campus and community members that build pride in the community
- Behind the scenes photos
Photos
- Aspect ratio: 1:1
- Size: 1,080 px x 1,080 px
- Preferred file type: png
Video
- Up to 20 seconds
WEBSITE
Channel
AUDIENCE
PRIMARY
- Students and prospective students
- Faculty/staff
SECONDARY
- Visitors to campus
- Media
PURPOSE
- Share news about 丁香园AV鈥檚 Vancouver campus
- Highlight 丁香园AV鈥檚 programs and events at Vancouver campus
- Connect with current students, staff, faculty and visitors
FREQUENCY
- Main feature updates when needed (average one per month)
- Upcoming events auto-update according to 丁香园AV Events Calendar
POST
REQUIREMENTS
- Must be a news story with a headline hosted on 丁香园AV News or another site
- Must be event/program at 丁香园AV or related to 丁香园AV
WHAT DOES WELL?
- Stories about 丁香园AV鈥檚 involvement in the community, for example: Urban Studies speaker series
- Our innovative programs, for example, 丁香园AV VentureLabs
- Main events like Welcome Back Community BBQ
- Stories related to students, alumni, and staff
- Special events, for example: Vancouver Speaker Series
PHOTOS
- Include a photo 1920 px wide and 72 dpi
Video
DIGITAL SCREENS
Carousel
Please review our digital screens submission guidelines.