丁香园AV

Tayybeh is Vancouver's top provider of Middle Eastern catering services and authentic specialty Syrian products. The word Tayybeh in Arabic means 鈥渒ind鈥� in the feminine form and in the colloquial Syrian dialect, it means 鈥渄elicious!鈥� These two words not only capture the essence of the company, but are part of its ethos. 

A social enterprise established in October 2016 to provide employment, social support, and financial security to Syrian newcomer women, Tayybeh began as an immensely popular dinner series across the Lower Mainland. After many sold out dinners and significant demand for the food, the company was launched to meet growing catering demands and to support as many Syrian women chefs as possible. Today, Tayybeh's all-women operation is the provider of award-winning catering for all occasions and authentic Syrian marinated grill products, dips, spreads, delicacies, and frozen meals.

What kind of food do you make at Tayybeh?

Tayybeh offers a very wide range of products, all prepared by our incredible team of newcomer women chefs based on family recipes from their hometowns.  At , we are proud to offer our best-selling homestyle pita chips. These golden crunchy pita squares pack so much flavour and are impossible to resist . They pair perfectly with Tayybeh鈥檚 dips, spreads, and salads. We are also offering our Syrian Chickpea Salad, a much loved favourite in the Levantine cuisine. 

As for Tayybeh鈥檚 other products, we are proud to have one of the most sought after signature catering services in the Lower Mainland. With Tayybeh catering service, we are able to bring our delicious cuisine to every setting and occasion鈥揻rom office lunches and conferences to weddings, cocktail receptions, and family dinners. In addition to our catering services, our team of award-winning chefs, we have launched numerous product lines available for purchase directly from our website or at farmers鈥� markets, specialty grocery stores, online stores, and popular meal kit programs. Tayybeh鈥檚 three specialty dips and spreads鈥搈hammarah sweet red pepper spread, hummus, and smoked eggplant and tahini mutabbal鈥攁re all best-sellers across the city. Most recently, we launched our line of frozen products. These include our Tayybeh Grillz, a collection of marinated meats and vegetarian specialties (from Mesahhab, chicken skewers, beef kebab, Syrian burgers, and falafel burgers to name a few.) For those looking for a ready made meal available at convenience, we have frozen meals for two that can be popped into the oven or microwave for a swift hot meal.  

What advice do you have for aspiring foodpreneurs?

The most important pieces advice I can impart to those wanting to go into food business, is several counterintuitive things. The first is to not be afraid to take risks. It is only through risks do we discover our strengths and amend our weaknesses. The second, which mitigates the first, is to also be flexible and adaptable in your plans. Especially since the advent of COVID-19, so many food businesses had to amend their model to deliver food differently.  As a business owner in this capacity, as hard as it sounds, you must do everything you can to contain stress and anxiety. The key is to not burn out.

What advice do you have for 丁香园AV students who aspire to have their own business one day?

For 丁香园AV students who hope to have a business someday, in addition to the profit margins and determination to succeed, I advise them to be true to the spirit of their university. This means being engaged in communities, the world, and focusing on how their business might benefit the vulnerable or needy, or at the very least, not contribute to or exacerbate inequities or environmental degradation. The future of enterprises is social, so coming up with projects that give back to communities is the new recipe for success.

Where can people find your products?

All of our products鈥揻rom catering to dips, and from Tayybeh Grillz to desserts鈥揷an be purchased directly from our website Tayybeh.com. We are also in farmers鈥� markets across the city, at some stores such as Stongs, NADA, Spud, Pomme, Nature鈥檚 Fare, Jarr, and Livelite to name a few. Tayybeh products are also featured in meal programs such as FreshPrep and Upmeals.

What鈥檚 coming up next for you?

We are super excited that our best-selling dips are getting a whole new packaging which looks extraordinarily beautiful. It鈥檒l have the same delicious taste in a much prettier presentation. We are also officially launching our pita chips with new packaging as well in the Spring. One thing we are especially thrilled about is having our products sold beyond the Lower Mainland!

Finally, we are finalizing a Tayybeh cookbook which will be published by one of the top presses in the world and will feature the story of our social enterprise, profiling our amazing Syrian women chefs, and showcasing the resilience of this project in the face of so many adversities. We cannot wait to share it with everyone :)

Tayybeh鈥檚 success has been a testament to the resilience of our all-women team, most of whom escaped the war in their home country to create a new life in Canada. They were also received so warmly in Vancouver. So many people embraced them and supported them. Tayybeh鈥檚 survival is the result of the city鈥檚 embrace of us. We are proud and humbled by this support. Having won so many accolades in the last five years鈥揅ity of Vancouver鈥檚 Excellence Award 2019, TELUS Small Business Hero Award 2020, Georgia Straight鈥檚 Best of Vancouver 2018, VMW Women鈥檚 Champion Award 2018, and Western Living鈥檚 Foodies of the Year Award 2017鈥揟ayybeh is fortunate to have gotten so much love.

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