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Marketing Strategy in Sports, Entertainment and Other Creative Industries BUS 446 (3)
Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry’s marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 343, 347, 360W, all with a minimum grade of C-; 60 units. Students who have taken BUS 493 when the subject of the course was Sports and Entertainment Marketing may not take BUS 446 for further credit.