丁香园AV

Publishing Program | Faculty of Communication, Art and Technology
丁香园AV Calendar 2013 Spring

The following are all the courses offered in this area. To view the current course catalog and/or course schedule on the Student Information System, visit (select "Class Search/Browse Catalog" on the left menu).

PUB 210-3 Writing to Purpose: University-level Skills and Practice in Writing Effectively

University-level skills and practice in writing clear, concise, logical, and direct text suited to particular purposes. Students will learn to assess the rhetorical situation (audience, purpose, occasion) and identify the appropriate style, tone and format of writing for the situation, in writing reports, instructions, proposals, and presentations in both print and online environments.

PUB 212-3 Effective Practice in Professional Communication

An exploration and applied examination of effective practice in public engagement using simulations of public relations practice including such elements as message research and planning, campaign development, promotion, publicity, image creation, crisis communication, and publication planning. Prerequisite: 25 units; PUB 210 highly recommended.

PUB 230-3 Graphic Design Fundamentals

The theory and practice of graphic design with a focus on the development of design skills including concept generation, design, layout, and production. IAT 102 is recommended.

PUB 330-4 Publication Design in Transition

An in-depth study of the systems and structures fundamental to book, magazine, and associated online media design. Students analyze, evaluate, design and/or repurpose existing publications. By means of case studies students are introduced to the current practices of design and production in print, and how content is being delivered online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing and sustainable design solutions. Prerequisite: 60 units. This course will be cross-listed with CMNS 473 and students should not receive credit for both courses.

PUB 350-4 Marketing for Book Publishers

An exploration and application of marketing concepts to book publishing. Concepts and skills taught focus on differentiation of product categories and markets, and the creation of a marketing strategy for existing or new publications. Consideration of reading trends for all publication forms is included. Prerequisite: 60 units. Students should not receive credit for both CMNS 472 and PUB 350.

PUB 355-4 Online Marketing for Publishers

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units.

PUB 355W-4 Online Marketing for Publishers

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units. Writing

PUB 371-4 The Structure of the Book Publishing Industry in Canada

An analysis of the various facets of the book publishing industry in Canada including ownership patterns, legal foundations, criteria for book selection and marketing. Includes examination of both commercial and educational publishing. The industry will be analysed within the framework of Canadian cultural and other government policies affecting the industry. Prerequisite: 60 units. Students with credit for CMNS 371 may not take this course for further credit.

PUB 372-4 The Publishing Process

Students will follow the book-publishing process from the acquisition and editing of manuscripts through to production, promotion and distribution. Each topic proceeds from basic concepts and precepts to case studies of particular kinds of publishing companies (e.g., literary, regional and general trade) and particular types of books (e.g., children's, genre, fiction and poetry). The publishing decision-to-publish process is simulated. Required readings focus on the history of book publishing, as well as on current developments. Prerequisite: 60 units. Students with credit for CMNS 372 may not take this course for further credit.

PUB 375-4 Magazine Publishing

A practical course covering core issues in magazine publishing. Topics include business best practices, marketing, advertising and circulation, editorial vision, online and digital publishing, design and packaging. Prerequisite: 60 units. This course will be cross-listed with CMNS 375 and students should not receive credit for both courses.

PUB 401-4 Technology and the Evolving Book

An exploration of the evolution of book publishing in the context of the digital revolution. This seminar is a structured inquiry into contemporary practices, theories, and trends, and it explores a host of related shifts and developments in the way books are produced, marketed, distributed, retailed, and received. Prerequisite: 75 units. Recommended: PUB 372.

PUB 438-4 Design Awareness in Publishing Processes and Products

An exploration of fundamental design principles complemented by media-specific approaches to design as a strategic framework in publishing. Prerequisite: PUB 230-3. IAT 102-3, CMNS 253-3, and CMNS 354-4 highly recommended.

PUB 450-4 The Business of Book Publishing

This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students should not receive credit for both CMNS 474 and PUB 450.

PUB 477-4 Publishing Practicum

A practicum in which students have the opportunity to work in an applied publishing setting. The practicum will provide an opportunity for the student to learn about book, magazine, or electronic publishing. Prerequisite: At least 8 units of upper level publishing courses and permission of the instructor. Students may enrol a maximum of twice in this course.

PUB 478-4 Publishing Workshop

An advanced workshop on the publishing process focused on applied research. Prerequisite: At least 8 units of upper division Publishing courses and permission of the instructor. Students should not receive credit for both CMNS 478 and PUB 478.

PUB 480-4 Special Topics in Publishing

Intensive analysis of a particular topic, practice, or technique in publishing. Prerequisite: Permission of the instructor.

PUB 483-3 Directed Readings in Publishing

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor

PUB 484-4 Directed Readings in Publishing

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor.

PUB 600-4 Topics in Publishing Management

An analysis of management issues essential to the daily operation of publishing firms. Emphasis will be placed on the distinctive nature of publishing as a cultural/information industry, the applicability of theory and practice in marketing and accounting and the legal underpinnings of publishing. Prerequisite: admittance to the program.

PUB 601-4 Editorial Theory and Practice

An examination of and engagement with editorial work, which comprises tasks ranging from conceptual to copy editing, as well as close collaboration with artists, designers, and marketers. Through readings, discussions, exercises, and assignments, all approached in the context of rhetorical theory, students learn to edit text, images, and combined forms - in print and online. Prerequisite: admittance to the program.

PUB 602-4 Design and Production Management

A project-based consideration of the theory, elements, and principles of graphic design, as well as current trends in publication design for both print and online projects. The course examines the essential role of design and production in editorial, planning, budgeting, and marketing. This course is taken over two terms. Prerequisite: Admittance to the program.

PUB 605-5 Book Publishing Project

Students work in teams to set up simulated publishing companies, taking on industry roles such as editor, art director, and marketing manager. Each team then develops a company mission and a list of printed books and digital publications. The team produces editorial and marketing documents; creates design solutions for print and online; projects revenue and expenses for each publication; and makes a final presentation to a panel of publishing professionals.

PUB 606-4 Magazine Publishing Project

Teams of students take on industry roles such as editor, art director, and circulation manager and each team conceives a magazine to be published online, or in print with an online presence. Working with faculty and industry guests, the team researches audience potential, develops editorial and design concepts, and creates a comprehensive business and marketing plan for final presentation to a panel of publishing professionals. Prerequisite: admittance to the program.

PUB 607-4 Publishing Technology Project

Students work in teams to explore applied research and development directions in publishing technology. Project teams design and develop working implementations and produce documentation and specifications for industry review. Prerequisite: admittance to the program.

PUB 800-4 Canada's Publishing Industries

An examination of the state of contemporary Canadian publishing inclusive of business dynamics and government policy. Emphasis is placed on traditional trade-book and ebook publishing, emerging trends in print periodicals and online publishing, and developments in scholarly publishing. This course is taken over two terms. Prerequisite: Admittance to the program.

PUB 801-4 History of Publishing

A consideration of publishing from tablets, scrolls and codices to movable type and mass production including discussion of the medium of print and its influence on human expression. Emphasis is placed on the evolution of publishing and publishing policies in history. Prerequisite: admittance to the program.

PUB 802-4 Technology and the Evolving Form of Publishing

An examination of the economic, legal, social, and cultural role of publishing vis-谩-vis the emerging digital paradigm. The emergence of new forms, genres, and contexts is explored, as is the adaptation and evolution of existing industrial forms. Attention is given to both broad-scale phenomena and to the details of digital technology. Prerequisite: admittance to the program.

PUB 897-6 Internship Project Report (Completion)

PUB 898-6 Internship Project Report Supervision and Evaluation

Students complete their internship project report and work with their supervisory committee to bring it to a final acceptable form.

PUB 899-6 Publishing Internship or Project

Students are placed in an applied setting. The work they undertake must be of sufficient depth and breadth to allow the student the opportunity to demonstrate his or her acquired knowledge and skills. Students will be required to produce two reports; the first, a work report which will be an appraisal of the student's work experience, and the second, a project report which will be an investigation and analysis of a particular problem or case. Prerequisite: admittance to the program.