丁香园AV

Beedie School of Business | School of Communication | Faculty of Communication, Art and Technology
丁香园AV Calendar 2012 Fall

Students must qualify for, and receive admission to the program, must remain qualified for continuance in the Beedie School of Business, and must be accepted as a joint major in the School of Communication.

Students may opt for a bachelor of arts degree from the Faculty of Communication, Art and Technology, or a bachelor of business administration from the Beedie School of Business. Faculty requirements will be governed by the faculty in which the student chooses to complete a degree.

Grade Requirements

In addition to normal university grade point average requirements, the Beedie School of Business requires a minimum 2.40 cumulative grade point average (CGPA) for entry into all 300 and 400 division business courses.

For a course to be accepted as fulfilling a prerequisite, or for a lower division requirement, or for a core course to be accepted in a student鈥檚 program in business, a student must have obtained a minimum grade of C- (C minus).

Course Limit

Students with fewer than 60 units may enrol in a maximum of 16 units per term. Those with 60 or more may enrol in a maximum of 18 units.

Letters of Permission

The Beedie School of Business does not normally approve letters of permission for students already enrolled at 丁香园AV.

Program Requirements

Students complete 120 units, as specified below.

Lower Division Requirements

Business Lower Division Requirements

Students complete all of

• BUS 237 Information Systems in Business (3)
• BUS 251 Financial Accounting I (3)
• BUS 254 Managerial Accounting I ^* (3)
• BUS 272 Behavior in Organizations (3)
• ECON 103 Principles of Microeconomics (4)
• ECON 105 Principles of Macroeconomics (4)

and one of

• BUEC 232 Data and Decisions I (4)
• STAT 270 Introduction to Probability and Statistics (3)

and one of

• BUS 207 Managerial Economics ^* (3)
• ECON 201 Microeconomic Theory I: Competitive Behavior (4)
• ECON 301 Microeconomic Theory I: Competitive Behavior (4)

and one of

• MATH 150 Calculus I with Review (4)
• MATH 151 Calculus I (3)
• MATH 154 Calculus I for the Biological Sciences (3)
• MATH 157 Calculus I for the Social Sciences (3)

and two of

• ENGL 101W Introduction to Fiction (3)
• ENGL 102W Introduction to Poetry (3)
• ENGL 103W Introduction to Drama (3)
• ENGL 104W Introduction to Prose Genres (3)
• ENGL 105W Introduction to Issues in Literature and Culture (3)
• ENGL 199W Introduction to University Writing (3)
• PHIL XX1 Critical Thinking (3)
• PHIL 100W Knowledge and Reality (3)
• PHIL 120W Introduction to Moral Philosophy (3)
• WL 101W Writing About Literature (3)
• WL 103W Pre-Modern World Literature (3)
• WL 104W Modern World Literature (3)

^*may be completed following admission to the faculty

Communication Lower Division Requirements

Students complete

• CMNS 110 Introduction to Communication Studies (3)
• CMNS 130 Communication and Social Change (3)

and six 200 division CMNS courses for a total of 24 units in communication including both of

• CMNS 221 Media and Popular Cultures (3)
• CMNS 223 Advertising as Social Communication (Inactive) (3) or CMNS 223W Advertising as Social Communication (3)

and at least two of

• CMNS 260 Empirical Communication Research Methods (3)
• CMNS 261 Documentary Research in Communication (3)
• CMNS 262 Design and Method in Qualitative Communication Research (3)

Upper Division Requirements

Students complete at least 32 upper division units in BUS or BUEC courses including the business core courses, and the marketing courses specified below.

Business Core Courses

The Beedie School of Business core courses must be completed, except as specifically modified below. Students complete all of

• BUS 303 Business, Society and Ethics (3)
• BUS 312 Introduction to Finance (4)
• BUS 336 Data and Decisions II (4)
• BUS 393 Commercial Law (3)
• BUS 478 Strategy ^{^} (3)

and one of

• BUS 374 Organization Theory (3)
• BUS 381 Introduction to Human Resource Management (3)

^{^}to be completed at 丁香园AV

BUS 360W is recommended but not required. BUS 360W will be waived as a prerequisite for 400 division BUS courses for those in approved BUS joint programs. BUS 360W must be completed at 丁香园AV in accordance with the WQB requirements.

Marketing Required Courses

Students complete all of

• BUS 343 Introduction to Marketing (3)
• BUS 347 Consumer Behavior (3)
• BUS 345 Marketing Research (4)

and at least one of

• BUS 445 Customer Analytics (3)
• BUS 446 Marketing Strategy (4)
• BUS 448 Integrated Marketing Communications (4)
• BUS 449 Ethical Issues in Marketing (3)

Communication Upper Division Requirements

Students complete six upper division CMNS courses (minimum of 24 units total) including

• CMNS 323W Cultural Dimensions in Advertising (4)

CMNS 425 is recommended but not required.

Directed studies (readings) and field placement credit will not count as part of the upper division units that are required by communication for the joint major.

Writing, Quantitative, and Breadth Requirements

Students admitted to 丁香园AV beginning in the fall 2006 term must meet writing, quantitative and breadth requirements as part of any degree program they may undertake. See Writing, Quantitative, and Breadth Requirements for university-wide information.

Business Career Passport Requirements

Students who are admitted to the Beedie School of Business beginning in the fall 2012 term will complete the Business Career Passport.

During the BBA program, students register in and complete six mandatory Business Career Passport workshops. The workshops may be completed in any order. However, it is recommended that students complete the self-assessment workshop sometime within their first 60 units of study.

Enrolment and participation in workshops must be recorded with the Career Management Centre. For more information about the workshops, or to register, visit on the .

Residency Requirements and Transfer Credit

The University鈥檚 residency requirement stipulates that, in most cases, total transfer and course challenge credit may not exceed 60 units, and may not include more than 15 units as upper division work.

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