¶¡ÏãÔ°AV

After completing this course, you’ll be able to do the following:

• Differentiate between the types of business entities and forms of ownership in relation to the rules and regulations, responsibility, risk and legalities of each approach within Canada 
• Assess ethical business practices and encourage corporate social responsibility to align with social and cultural norms 
• Apply leadership and motivational methods across the organization to engage your employees 
• Analyze management and leadership characteristics that contribute to organizational success 
• Assess organizational finances to inform how profit and competition regulate the economy and workings of the Canadian banking system 
• Evaluate external and internal marketing strategies essential to the success of an organization 
• Create a cohesive business plan for an emerging or existing business that aligns with the organization’s goals and mission 

• Prepare to spend 6–10 hours per week on coursework
• Expect readings and other assignments on a weekly basis
• Plan to access the course at least once every few days to keep up with your work and class discussions

You will be evaluated on:

• Assignments
• Participation in online discussions
• Quizzes

Course fees do not include textbooks. We recommend you purchase your textbook as soon as you’ve registered. We will provide additional course materials online.

Required textbook:

Ebert, Griffin, Starke, Dracopoulos. Business Essentials, 10th Canadian Edition, 2022. Available as an e-book from the publisher, .

This course may meet the requirements for the following designation: