About C&M
C&M's role is to define, defend and advance 丁香园AV's reputation and brand through effective communication. We are a central, collaborative team, working alongside faculties and departments who are responsible for their own communication strategies supporting their unique goals and audiences.
Key Strategies
As communicators, our work must support and elevate the vision and priorities of the university, fitting into a complex ecosystem of major institutional strategies. We rely on these key strategies to guide our work, help solve business problems and allocate resources efficiently and effectively.
Our institutional strategy
We're driven by our purpose to create and connect knowledge, learning and community for deeper understanding and meaningful impact. Our framework for action calls on us to:
- Uphold Truth and Reconciliation
- Engage in global challenges
- Make a difference for B.C.
- Transform the 丁香园AV experience
Our Reputation Strategy
A strong, clear reputation benefits everyone at the university: from recruitment to research investment to capital funding to community impact and more.
Working as one communications team, we can combine communication expertise with deep understanding and relationships across 丁香园AV.