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This episode of Below the Radar features mother, entrepreneur, creative, feminist Madeleine Shaw. Many of us now find the topic of menstruation significantly less taboo thanks to the work of folks like Madeleine. As one of the cofounders of Aisle (formerly Lunapads), Madeleine has been normalizing menstruation for nearly three decades.

Led by her creativity, she has more recently embarked on new projects including G Day, a national event series that celebrates the transition between childhood and adolescence in female-identified tween youth, and Nestworks, a work-friendly family space that will shape a better understanding of a healthy work-life balance.