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Marketing Strategies for Indigenous Leadership BUS 657 (4)
Explores and advances strategic issues facing marketing decision-makers. Examines marketing approaches in Indigenous and multicultural contexts across a number of industries including government, private sector, entrepreneurial, social enterprise and healthcare. Designed for participants with a range of marketing expertise. A variety of approaches will be employed including seminars, workshops, guest speakers, and teamwork. Prerequisite: Only for students in the IBL EMBA program.