¶¡ÏãÔ°AV

Emphasis is upon the relevance of economic models to business decision-making and, in particular, upon the rational analysis of choice alternatives within the firm. Course will include consideration of optimizing techniques and analysis of risk, demand, production and profit in addition to examination of long-term investment decisions and business forecasting. Prerequisite: ECON 103 or ECON 113, ECON 105 or ECON 115, MATH 157, all with a minimum grade of C-; 15 units. Students with credit for ECON 201 may not take this course for further credit. Quantitative.

Examine and review today's global economy through critical analysis of differing perspectives. Develop and improve critical thinking and communication skills appropriate to the business environment. Prerequisite: BUS 201 with a minimum grade of C- and 15 units; OR 45 units and corequisite: BUS 202; OR business administration joint major, joint honours, or double degree students with 45 units; OR data science students with 15 units; OR actuarial science students with 15 units. Writing.

An introduction to financial accounting, including accounting terminology, understanding financial statements, analysis of a business entity using financial statements. Includes also time value of money and a critical review of the conventional accounting system. Prerequisite: 12 units. Quantitative.

Theory and methods of cost compilation for managerial planning, control and decision making; the use of budgets and analysis in planning and controlling operations, establishing supervisory and departmental responsibility, and various techniques of measuring results. Prerequisite: BUS 251 with a minimum grade of C-; 15 units. Quantitative.

Theories, concepts and issues in the field of organizational behaviour with an emphasis on individual and team processes. Core topics include employee motivation and performance, stress management, communication, work perceptions and attitudes, decision-making, team dynamics, employee involvement and conflict management. Prerequisite: 12 units.

Designed for students specializing in business or the social sciences. Topics include: limits, growth rate and the derivative; logarithmic, exponential and trigonometric functions and their application to business, economics, optimization and approximation methods; introduction to functions of several variables with emphasis on partial derivatives and extrema. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the ¶¡ÏãÔ°AV Calculus Readiness Test. Students with credit for either MATH 150, 151 or 154 may not take MATH 157 for further credit. Quantitative.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Quantitative/Breadth-Soc.

Focused on basic competencies in microeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include gains from trade, supply and demand, prices, competition and monopoly, market failures, and government policies. Economic literacy is an important part of the course. Students who have taken ECON 103 first may not then take this course for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Quantitative/Breadth-Soc.

Focused on basic competencies in macroeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include GDP, economic growth, business cycles, unemployment, inflation, money, monetary and fiscal policies, exchange rates, government debt, globalization and trade policy. Economic literacy is an important part of the course. Students who have taken ECON 105 first may not then take this course for further credit. Quantitative/Breadth-Soc.

An introduction to business statistics (descriptive and inferential statistics) with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. Corequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. Students with credit for BUEC 232 or ECON 233 may not take this course for further credit. Quantitative.

Introduces statistical methods, concepts and their application to economic data using both spreadsheets (e.g., Excel) and a specialized statistical programming language such as R. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. MATH 150, MATH 151, MATH 154, or MATH 157 may be taken concurrently with ECON 233. Students who have taken ECON 333 first may not then take this course for further credit. STAT 270 or BUS 232 will be accepted in lieu of this course.

Basic laws of probability, sample distributions. Introduction to statistical inference and applications. Prerequisite: or Corequisite: MATH 152 or 155 or 158, with a minimum grade of C-. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Quantitative.

An elementary introduction to computing science and computer programming, suitable for students with little or no programming background. Students will learn fundamental concepts and terminology of computing science, acquire elementary skills for programming in a high-level language, e.g. Python. The students will be exposed to diverse fields within, and applications of computing science. Topics will include: pseudocode; data types and control structures; fundamental algorithms; recursion; reading and writing files; measuring performance of algorithms; debugging tools; basic terminal navigation using shell commands. Treatment is informal and programming is presented as a problem-solving tool. Prerequisite: BC Math 12 or equivalent is recommended. Students with credit for CMPT 102, 128, 130 or 166 may not take this course for further credit. Students who have taken CMPT 125, 129, 130 or 135 first may not then take this course for further credit. Quantitative/Breadth-Science.

This is a project-based course that introduces the theory and hands-on practice of art and design in digital media. As the introductory course in IAT, this course teaches the core fundamental principles in 2D visual design, sequential and animation design. Students learn the fundamentals of digital photography and vector image creation. The theory is contextualized in contemporary new media design practice and is broadly applicable across disciplines. Breadth-Humanities.

Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.

Introduces game genres, structures, and programming methods basic to developing games. Students learn how games are designed and how to program the underlying patterns that facilitate play and engagement. Issues of user interface, skills and competition are discussed as are principles of compelling entertainment for players. Prerequisite: CMPT 120 (or equivalent first year programming course such as CMPT 102, 125, 126, 128, 130, 135, or 166) with a minimum grade of C-. Students who have obtained credit for, or are currently enrolled in, a CMPT course at the 200-division or higher, or IAT 265 or 267 may not complete this course for credit.

Introduces topics in human perception, cognition and embodied action as a foundation of design for human use. It explores the practical application of techniques for analyzing diverse interactive situations and designing effective user interfaces. Students will engage in the analysis and design of a simple user interface, gaining detailed knowledge and experience with the standard basic techniques for interface specification, prototyping and evaluation. Prerequisite: Completion of 21 units, including at least one lower division "W" course.

Introduces theory and practice of designing visual representations of information. Students will learn to visually translate textual, numerical and evidentiary information so that it can be communicated to diverse user communities and contexts. An emphasis will be on understanding how the meaning of images can change over time and across contexts and cultures. Beginning with photographic images, interactive charts, graphs, and maps, projects progress to more complex information in media forms ranging from advanced aspects of the web to interactive 3D visualizations. The relationship between visual display is explored in relation to its technology of creation, including code and information architecture. Prerequisite: Completion of 21 units and IAT 102 with a minimum grade of C-.

Using cases from topics such as animation, cinema, music and design, this course introduces a variety of programming tools and techniques. Practical use of multimedia scripting languages and authoring environments is covered in the context of a series of composition and design projects. Code libraries and programming techniques for specific media will be introduced. Assessment will be based on both programming and the expressive use of programs in their case context. Prerequisite: Completion of 21 units and IAT 167 with a minimum grade of C- and one of MATH 130, MACM 101, MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-. Quantitative.

Examines the context of business in society and the paradigms, frameworks, and theories that shape how we think about business ethics and make ethical decisions. Incorporates recent cross-disciplinary research in the development of reflective practice, moral literacy, and decision-making under conditions of uncertainty, ambiguity, complexity, and diverse competing interests. Prerequisite: 45 units.

Role and function of financial managers, financial analysis, compound interest valuation and capital budgeting, management of current assets, introduction to financial instruments and institutions. Prerequisite: BUS 254 with a minimum grade of C- and 45 units. OR actuarial science students with BUS 254 with a minimum grade of C- and 45 units. Recommended: BUS 207 or ECON 201. Quantitative.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 45 units.

Common law, equity, and statute law; contracts, agency, and negotiable instruments; partnership and corporation law; international commercial law. Prerequisite: 45 units.

Students will demonstrate strategic decision making and critical thinking skills by integrating knowledge and skills acquired in prior course work within the various functional areas of business. Students will conduct rigorous and comprehensive strategic analyses of firms and industries which relate to the strategic fit between internal and external organizational environments, competitive dynamics over an industry’s life cycle, and value creation and competitive advantage through the development of effective corporate and business-level strategies. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381, all with a minimum grade of C-; 90 units.

Organizations, not individuals, are this course's basic unit of analysis. We will seek to answer questions about organizations, such as why they exist, what objectives they pursue, how they function, how they survive and grow, who they interact with, how they interact with each other, how they are evaluated, and how they respond to failure. In answering these questions, the course will introduce students to major theoretical perspectives and issues studied in organizational theory. Prerequisite: 45 units; BUS 272 with a minimum grade of C-.

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 with a minimum grade of C-; 45 units.

Explores the role of narrative in various media and New Media environments, from traditional linear environments and multi-linear and networked media environments. Examines the relationship of narrative elements in the light of the practice and the aesthetics of New Media. It will include an overview of New Media theorists. Prerequisite: Completion of 48 units.

Introduction to theory and practice of sound design. Explores sound's relationship to moving images, installation, performance, video games, user interfaces and Web sites. Includes audio production, post-production, mixing and mastering, beginning programming for digital signal processing, sound synthesis and sound interaction. Prerequisite: Completion of 24 units. Recommended: IAT 202 New Media Images.

Reviews and consolidates the fundamentals of digital video production, including camera and composition skills, the role of sound, lighting, and continuity and montage editing. Students will review and analyze works from traditional cinema and from contemporary digital video. The course will reinforce fundamental skills and extend the student's abilities to use a range of digital production, post-production, and presentation techniques. Prerequisite: Minimum of 48 units and IAT 202 with a minimum grade of C-.

An intermediate level investigation of interactivity explored through media, in the context of current display technologies relevant to Interactive Arts and Design. Examines recombinant, computational and compositional structures related to image, sound and video. Students explore video within technologies ranging from cell phones and mobile locative media, and hand held and wearable devices, to 3D immersive virtual and/or networked environments, video art installations, multiple scales of display technology, and responsive spaces. Students will design, produce and critically appraise work. Prerequisite: Completion of 60 units, including IAT 344 with a minimum grade of C-.

Examines concepts of design practice and related design methods for interaction designers. Design methods include ethnography, personas, design games, role-playing, scenarios, participatory workshops, and prototyping. Prerequisite: Completion of 48 units, including IAT 235 with a minimum grade of C-.

Provides students with the opportunity to experiment with designing in various non-normative frameworks provided by cultural studies, critical theory and phenomenology. Students will examine design's potential for cultural, social and ethical critique of emerging technologies and society. Rather than merely illustrating theoretical positions, this examination involves enacting and embodying differing theoretical positions, thereby rendering criticism productive. Individual design expertise and voice is emphasized. Prerequisite: Completion of 60 units, including IAT 309W and IAT 333, with a minimum grade of C-.

Advanced level course that examines design practice for Interaction and User Experience Designers. Students apply professional industry standards to related strategies from Graphic Design, Visual Design, Interaction Design, Content Strategy and User Interface Design, to develop a rich understanding of client-based product design and service design projects. Portfolio-quality projects will be grounded in design research, and cultural context, and evaluated in rigorous evidence-based design critiques. Prerequisite: Completion of 75 units, including IAT 309W and 333, with a minimum grade of C-.

Examines the discipline of game design. Games are studied across three analytical frameworks: games as rules (formal system), games as play (experiential system), games as culture (social system). Includes analytical and practical exercises in game design. Prerequisite: Completion of 48 units, including IAT 265 with a minimum grade of C-.

An introduction to techniques for 3D computer animation such as keyframing, performance animation, procedural methods, motion capture, and simulation. The course also includes an overview of story-boarding, scene composition, lighting and sound track generation. The course will explore current research topics in computer animation such as facial animation, behavioral animation, artificial life and interactive systems. Prerequisite: Minimum of 24 units, including MATH 130 or MACM 101 or MATH 150 or MATH 151 or MATH 154 or MATH 157, with a minimum grade of C-.

Students will design and develop a variety of electronic games, culminating in an advanced game project. They will continue to analyze the experience of play within the game, and the connections between the game experience and broader cultural phenomena. Prerequisite: Completion of 60 units, including IAT 265 and IAT 312, with a minimum grade of C-.

Introduces advanced 3D computer animation and virtual world building techniques. Integrates hands-on fundamentals with design praxis and theoretical and research concerns. Fundamentals are complemented with examples from current research and design praxis. The studio aspect of the course will include assignments focusing on specific animation and behaviour modeling techniques and a team-based design project. Prerequisite: Completion of 60 units, including IAT 343 with a minimum grade of C-.

Focuses on the design and implementation of interactive computer visualization techniques for the analysis, comprehension, and explanation of large collections of abstract information. The application of principles from perception, information visualization, interaction and visual analytics will be covered. Introduces tools for programming geometric information and displaying the results. Emphasizes development of practical skills in using graphics libraries and tools: students will develop programming experience with relevant examples and techniques. Prerequisite: IAT 201 and IAT 267 and either IAT 265 or CMPT 225, all with a minimum grade of C-. Recommended: IAT 235.

Designed to provide a comprehensive and accessible introduction to the world of artificial intelligence that will empower the students to navigate the AI-driven future. Students will explore fundamental AI concepts, including machine learning, neural networks, natural language processing, and computer vision; discover real-world applications, ethical considerations, and the societal impact of AI. Prerequisite: CMPT 120, IAT 265, and IAT 267, all with a minimum grade of C-. CMPT 310 will be accepted in lieu of this course.

Proposes an in-depth introduction to design and use of generative systems in the context of creative practices. It surveys the families of algorithms and interfaces used in generative artificial intelligence (Al) and computational creativity, to augment or automate creative tasks across domains. Prerequisite: IAT 360. Students with credit for IAT 380 under the title "Generative Art and Computational Creativity", or received credit through Kadenze, may not take this course for further credit.

Analytical approaches examining user interaction data to understand how interactive systems meet their users' goals are covered. The data preprocessing techniques, feature engineering for summative and temporal characteristics, statistical, data mining and machine learning techniques used to derive insights are compared, focusing on their benefits and pitfalls. Prerequisite: IAT 355 and IAT 360, both with a minimum grade of C-.

Advanced theory and implementation of web media from a design perspective. Students will design and develop web media that focuses on communication and design issues for a variety of users. This course will address design methods and approaches for technical aspects such as content management, responsive design, and server-side support. Prerequisite: IAT 235 and IAT 265, with a minimum grade of C-.

An introduction to mobile computing and the development of applications for mobile environments. The three areas that will be covered in the course are mobile technologies, application development and user interaction in a mobile setting. Students will make use of mobile application frameworks and development environments to develop their own application and project, while reinforcing concepts covered in the lectures. Topics covered include mobile development environments, user interfaces, user experience and application development guidelines, gesture recognition, location, sensors, and graphics, and others, as will be outlined in the weekly schedule. Prerequisite: Completion of 48 units, including IAT 265 with a minimum grade of C-. Students with credit for CMPT 362 may not take this course for further credit.

Focuses on the server-side technologies for cross-platform applications. Students will design and implement relational databases to store and extract data to support the application. Server-client and service oriented architectures are examined from the perspective of building interactive systems. Technologies for the deployment of web applications on the internet are reviewed. Students apply conceptual knowledge by programming a web application using server-side scripting, AJAX, and a database, integrating it with the web or mobile front-end. Prerequisite: Completion of 48 units, including IAT 339 and IAT 359, with a minimum grade of C-. Students with credit for IAT 352 may not take this course for further credit.