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Integrated Marketing Communications BUS 448 (3)
An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W, both with a minimum grade of C-; 60 units.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Tracy Farrell MacRae |
Sep 4 – Dec 3, 2024: Wed, 2:30–5:20 p.m.
|
Burnaby |