Please note:
To view the current Academic Calendar, go to www.sfu.ca/students/calendar.html.
Marketing Strategy BUS 638 (2)
An examination of how knowledge of an organization's customers, competitors and collaborators as well as its competencies enable those who direct marketing strategy to decide on the organization's target markets, and in turn formulate and implement offering, pricing, placement and marketing communication strategies that will lead to growth and competitive advantage.