丁香园AV

Examine and review today's global economy through critical analysis of differing perspectives. Develop and improve critical thinking and communication skills appropriate to the business environment. Prerequisite: BUS 201 with a minimum grade of C- and 15 units; OR 45 units and corequisite: BUS 202; OR business administration joint major, joint honours, or double degree students with 45 units; OR data science major with 15 units. Writing.

Introduces students to the knowledge and skills necessary to make full use of business information systems. Demonstrates how information systems are used by organizations to improve productivity and create competitive advantage. Provides hands on training in productivity tools including Excel, Visio, Access and Web design tools. Prerequisite: 12 units. Students with credit for BUS 337 and COMM 337 may not take this course for further credit.

An introduction to financial accounting, including accounting terminology, understanding financial statements, analysis of a business entity using financial statements. Includes also time value of money and a critical review of the conventional accounting system. Prerequisite: 12 units. Quantitative.

Theory and methods of cost compilation for managerial planning, control and decision making; the use of budgets and analysis in planning and controlling operations, establishing supervisory and departmental responsibility, and various techniques of measuring results. Prerequisite: BUS 251 with a minimum grade of C-; 15 units. Quantitative.

Theories, concepts and issues in the field of organizational behaviour with an emphasis on individual and team processes. Core topics include employee motivation and performance, stress management, communication, work perceptions and attitudes, decision-making, team dynamics, employee involvement and conflict management. Prerequisite: 12 units.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Students with credit for ECON 200 cannot take ECON 103 for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Students with credit for ECON 205 cannot take ECON 105 for further credit. Quantitative/Breadth-Soc.

An introduction to business statistics with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. MATH 150, MATH 151, MATH 154, or MATH 157 may be taken concurrently with BUS 232. Students with credit for BUEC 232 or ECON 233 may not take this course for further credit. Quantitative.

Introduces statistical methods, concepts and their application to economic data using both spreadsheets (e.g., Excel) and a specialized statistical programming language such as R. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. MATH 150, MATH 151, MATH 154, or MATH 157 may be taken concurrently with ECON 233. Students who have taken ECON 333 first may not then take this course for further credit. STAT 270 or BUS 232 will be accepted in lieu of this course.

Basic laws of probability, sample distributions. Introduction to statistical inference and applications. Prerequisite: or Corequisite: MATH 152 or 155 or 158, with a minimum grade of C-. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Quantitative.

Emphasis is upon the relevance of economic models to business decision-making and, in particular, upon the rational analysis of choice alternatives within the firm. Course will include consideration of optimizing techniques and analysis of risk, demand, production and profit in addition to examination of long-term investment decisions and business forecasting. Prerequisite: ECON 103, 105, MATH 157, all with a minimum grade of C-; 15 units. Students with credit for ECON 301, ECON 201, or BUS 307 may not take BUS 207 for further credit. Quantitative.

Aspects of microeconomic theory involving competitive markets. Topics include the behavior of households and firms, partial equilibrium analysis of product and factor markets, and general equilibrium. Prerequisite: ECON 103 and 105, with a minimum grade of C-; MATH 157 with a minimum grade of C-. Students with credit for ECON 301 may not complete this course for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Topics as for Math 151 with a more extensive review of functions, their properties and their graphs. Recommended for students with no previous knowledge of Calculus. In addition to regularly scheduled lectures, students enrolled in this course are encouraged to come for assistance to the Calculus Workshop (Burnaby), or Math Open Lab (Surrey). Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B+, or MATH 100 with a grade of at least B-, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 151, 154 or 157 may not take MATH 150 for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Logarithmic and exponential functions, trigonometric functions, inverse functions. Limits, continuity, and derivatives. Techniques of differentiation, including logarithmic and implicit differentiation. The Mean Value Theorem. Applications of differentiation including extrema, curve sketching, Newton's method. Introduction to modeling with differential equations. Polar coordinates, parametric curves. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least A, or MATH 100 with a grade of at least B, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 154 or 157 may not take MATH 151 for further credit. Quantitative.

Designed for students specializing in the biological and medical sciences. Topics include: limits, growth rate and the derivative; elementary functions, optimization and approximation methods, and their applications; mathematical models of biological processes. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 151 or 157 may not take MATH 154 for further credit. Quantitative.

Designed for students specializing in business or the social sciences. Topics include: limits, growth rate and the derivative; logarithmic, exponential and trigonometric functions and their application to business, economics, optimization and approximation methods; introduction to functions of several variables with emphasis on partial derivatives and extrema. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 151 or 154 may not take MATH 157 for further credit. Quantitative.

Examines literary 鈥渃lassics鈥�, variously defined, apprehending them both on their own terms and within larger critical conversations. May incorporate the comparative study of work in related artistic fields and engage relevant media trends. Includes attention to writing skills. Students with credit for ENGL 101W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to contemporary works of literature in English and/or contemporary approaches to interpreting literature. May focus on one or multiple genres. Includes attention to writing skills. Writing/Breadth-Humanities.

Introduces students to plays and performance works created and adapted for the stage, and/or the performative dimensions of other literary forms. May be organized historically, generically or thematically. The course may also explore the links between literary and performance theory. Includes attention to writing skills. Students with credit for ENGL 103W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to the relationships between writing and purpose, between the features of texts and their meaning and effects. May focus on one or more literary or non-literary genres, including (but not limited to) essays, oratory, autobiography, poetry, and journalism. Includes attention to writing skills. Students with credit for ENGL 104W may not take this course for further credit. Writing/Breadth-Humanities.

An Introduction to the study of literature within the wider cultural field, with a focus on contemporary issues across genres and media. Students with credit for ENGL 105W may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to reading and writing from a rhetorical perspective. The course treats reading and writing as activities that take place in particular circumstances and situations, in contrast to the traditional emphasis on decontextualized, formal features of texts. It prepares students for reading and writing challenges they are likely to encounter within and beyond the classroom. Prerequisite: 12 units. Students with credit for ENGL 199 may not take this course for further credit. Writing.

An introduction to some of the central problems of philosophy. Topics to be discussed include the different theories of reality; the nature and sources of knowledge, truth, evidence, and reason; the justification of belief and knowledge about the universe. These topics and problems will be considered as they arise in the context of issues such as: relativism versus absolutism; the existence of God; personal identity; the nature of the mind and its relation to the body; free will and determinism; the possibility of moral knowledge. Open to all students. Students with credit for PHIL 100 may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to the evaluation of arguments as they are encountered in everyday life. The central aim will be to sharpen skills of reasoning and argumentation by understanding how arguments work and learning to distinguish those which actually prove what they set out to show from those which do not. Open to all students. Students with credit for PHIL XX1 may not take this course for further credit. Q/Breadth-Social Sci/Sciences.

The aim of this course is to familiarize students with fundamental techniques of correct reasoning. Special attention is given to the methods of logic in particular, and to their role in the discovery of truth not only within science and philosophy but within all forms of rational enquiry. Open to all students. Quantitative.

A critical examination of a range of moral and legal issues we confront in our dealings with the state and our fellow human beings, such as: Is it wrong to break the law? Should pornography and recreational drugs be illegal? Do animals have rights? Is there a duty to admit immigrants? Are there duties to the world's poor? Are indigenous peoples owed reparations? Students with credit for PHIL 120 may not take this course for further credit. Writing/Breadth-Humanities.

A thematic survey of some classical texts in the history of Western philosophy, from late Antiquity to the 19th century, including by figures such as Plato, Aristotle, Augustine, Aquinas, Descartes, de Gournay, Elisabeth of Bohemia, Spinoza, Leibniz, du Ch芒telet, Hume, Astell, Wollstonecraft, Kant, Mill, Hegel, Schopenhauer, Nietzsche, and others. Themes may include the nature of the human being, the role of God in philosophical thought, conceptions of the good life, and others. Open to all students. Students with credit for PHIL 151 may not take this course for further credit. Breadth-Humanities.

Explores literary texts from diverse linguistic and cultural origins while introducing students to the fundamentals of comparative literary analysis and critical writing. May examine cross-cultural interactions, or compare texts thematically. Writing/Breadth-Humanities.

Introduces ways of comparing early world literatures across time and space. May explore fundamental themes such as love, heroism, or the underworld. Writing/Breadth-Humanities.

Introduces ways of comparing modern world literatures across time and space. May explore topics such as revolution, technology, or existentialism. Writing/Breadth-Humanities.

Incorporates academic and creative writing assignments through hands-on exploration of language, literacy, and literature across cultures. Includes translation exercises and writing workshops. Additional language fluency highly recommended but not required. Writing/Breadth-Humanities.

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences.

Introduces students to the creative practice of multimodal writing and content creation for communication and media studies. Topics may include: creativity and idea generation; media literacy in digital environments; writing conventions for various platforms and genres; analytical writing and scholarly argumentation; audio-visual production for popular audiences. Writing.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

An introduction to empirical research methods in diverse traditions of communication enquiry. Some methods recognize communication as everyday interactions; others analyze communication as a process; still others blend traditional scientific empiricism with analytical and critical methods derived from the arts and humanities. Topics include: ethics, paradigms, conceptualizing and operationalizing research, sampling, interviews, surveys, unobtrusive observation, content analysis, and the role of statistics in communication research. Prerequisite: Nine CMNS units with a minimum grade of C-. Students with credit for CMNS 201 or CMNS 260 may not take this course for further credit. Writing/Quantitative.

An introduction to empirical research methods in diverse traditions of communication enquiry. Some methods recognize communication as everyday interactions; others analyze communication as a process; still others blend traditional scientific empiricism with analytical and critical methods derived from the arts and humanities. Topics include: ethics, paradigms, conceptualizing and operationalizing research, sampling, interviews, surveys, unobtrusive observation, content analysis, and the role of statistics in communication research. Prerequisite: Nine CMNS units with a minimum grade of C-. Students with credit for CMNS 201W or CMNS 260 may not take this course for further credit. Quantitative.

An introduction to interpretive approaches in communication inquiry. Topics include ethics, paradigms, conceptualizing the research process, documentary research, historical methods, discourse or textual analysis, ethnographic research, and performative research. Prerequisite: Nine CMNS units with a minimum grade of C-. Students with credit for CMNS 262 may not take CMNS 202 for further credit.

Focuses on communication for social change; historical and contemporary perspectives in consumer culture; technology, media and popular culture; media and identity; and communication as public education. Prerequisite: Nine CMNS units with a minimum grade of C-.

Examines the context of business in society and the paradigms, frameworks, and theories that shape how we think about business ethics and make ethical decisions. Incorporates recent cross-disciplinary research in the development of reflective practice, moral literacy, and decision-making under conditions of uncertainty, ambiguity, complexity, and diverse competing interests. Prerequisite: 45 units. Students with credit for BUS 103, COMM 103, or COMM 303 may not take this course for further credit.

Role and function of financial managers, financial analysis, compound interest valuation and capital budgeting, management of current assets, introduction to financial instruments and institutions. Prerequisite: BUS 254 (or 324) with a minimum grade of C-; 45 units. Recommended: BUS 207, ECON 201, or ECON 301. Quantitative.

This course is an extension of BUS 232. It develops and applies the quantitative models that are most directly relevant to business decisions. Beginning with material on multiple regression and forecasting modeling, the course moves on to decision analysis, business simulation, quality control, and an introduction to optimization. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; BUS 232, ECON 233, or STAT 270, with a minimum grade of C-; 45 units. Quantitative.

Common law, equity, and statute law; contracts, agency, and negotiable instruments; partnership and corporation law; international commercial law. Prerequisite: 45 units. BUEC 391 is not to be taken concurrently with BUS 393. Students with credit for COMM 393 may not take this course for further credit.

Students will demonstrate strategic decision making and critical thinking skills by integrating knowledge and skills acquired in prior course work within the various functional areas of business. Students will conduct rigorous and comprehensive strategic analyses of firms and industries which relate to the strategic fit between internal and external organizational environments, competitive dynamics over an industry鈥檚 life cycle, and value creation and competitive advantage through the development of effective corporate and business-level strategies. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381, all with a minimum grade of C-; 90 units.

This course will examine theories of organization which use the organization as a basic unit of analysis. It will show how the structure and internal processes of an organization are linked to and partially determined by forces in the external environment of the organization. Contextual factors such as the technology and corporate strategy of the organization will also be examined. Prerequisite: 45 units; BUS 272 (or 372) with a minimum grade of C-.

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 (or 372) with a minimum grade of C-; 45 units.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 45 units. Students with credit for COMM 343 may not take this course for further credit.

A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 343, 336, both with a minimum grade of C-; 45 units; OR Data Science majors with BUS 343 with a minimum grade of C- and 45 units. Students with credit for BUS 442 may not complete this course for further credit.

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343 with a minimum grade of C-; 45 units. Students with credit for COMM 347 may not take this course for further credit.

Adopting an experimental approach and being responsive to customer and competitor reactions is an essential skill set to firms and organizations. Situated in the data-rich environment of digital media and channels like websites or search engines, this course is designed to help students develop "probe and learn" skills, which translate beyond web and digital management, and help them acquire hands-on experience in using analytics tools to manage digital marketing campaigns. Prerequisite: BUS 360W, BUS 343, both with a minimum grade of C-; 60 units.

Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 360W (or another upper division Writing (W) course), 343, both with a minimum grade of C-; 60 units.

This course deals with the marketing of products and services to industrial and other non-consumer sector buyers. The student will be expected to apply previously acquired marketing skills to purchasing situations which arise between organizations. Due to the nature of manufacturing activity in this province, industrial marketing will be approached from a resource industry based standpoint where discussions permit. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Students with credit for BUS 344 may not complete BUS 444 for further credit.

Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix. Prerequisite: BUS 343, 336, 360W, all with a minimum grade of C-, 60 units; OR Data Science majors with BUS 343, 360W, both with a minimum grade of C-, and 60 units.

Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry鈥檚 marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 343, 347, 360W, all with a minimum grade of C-; 60 units. Students who have taken BUS 493 when the subject of the course was Sports and Entertainment Marketing may not take BUS 446 for further credit.

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.

An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W, both with a minimum grade of C-; 60 units.

A critical examination of topics such as consumerism, marketing ethics, and social responsibility, efficiency of marketing or ecological marketing. The particular emphasis may vary depending on the interests of the class and instructor. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units.

Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. Prerequisite: BUS 254, BUS 343, BUS 360W, all with a minimum grade of C-; 90 units. If students took Product & Brand Management as a selected topics (BUS 491, 492, 493, 494, 495, 496) they may not receive further credit for this course.

Increases students' sensitivity to the marketing concepts previously studied as applied to service industries, and familiarizes students with the management problems of service marketing managers. Prerequisite: BUS 343, 347 and 360W, all with a minimum grade of C-; 60 units. Students who have taken BUS 490-495 under the same topic may not take this course for further credit.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

A cultural-historical examination of contemporary advertising practices as well as a critical exploration of their impact upon different aspects of the consumer society, such as children's culture, pharmaceutical marketing, globalization, political communication and new media. Prerequisite: 45 units including one of CMNS 223W or 253W, with a minimum grade of C-. Writing.