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Political Communication, Public Opinion and Political Marketing CMNS 432 (4)
Examines the core paradox of the political discourse in a democratic society today. Despite rising levels of education and citizen access to 24-hour news, public affairs and contemporary forms of satire, voting turnout in most advanced democracies is declining. We look at how politics is defined and meaning is mediated within the communicative public sphere during and between elections. Prerequisite: 75 units including at least two CMNS or DIAL upper division courses, with a minimum grade of C-. Students with credit for CMNS 486 under this topic may not take this course for further credit.