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Opportunity Identification and Assessment BUS 791 (2)
Frameworks for identifying customers, prioritizing target markets, customer segmentation, technology adoption, product development and product/service pricing. Students will define value propositions for an invention within their own lab.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Oct 28 – Dec 9, 2020: Wed, 6:00–9:30 p.m.
|
Burnaby |