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An exploration of how social media have transformed social behaviour (presentation of self) into proto-publishing (publication of self) by encouraging greater public participation in publishing in all forms of publishing in society. Using online tracking to discern practices, attention is given to how social media contribute to the social identities of participants and how they affect social interaction.

Introduction to the elements and principles of graphic design with a focus on the development of software skills, in design, layout, and production.

Social media are transforming the public behaviour of organizations into publishing activities focused on the management of their social identities. In the context of emerging conceptual frameworks, students will learn about, track, and discern social media practices, and then develop and implement strategies for interactions of organizations with governments, partners and rivals, consumers, citizens and society. Prerequisite: PUB 101 highly recommended.

University-level skills and practice in writing clear, concise, logical, and direct text suited to particular purposes. Students will learn to assess the rhetorical situation (audience, purpose, occasion) and identify the appropriate style, tone and format of writing for the situation, in writing reports, instructions, proposals, and presentations in both print and online environments. Students who have credit for PUB 210 may not take PUB 210W for further credit. Writing.

A critical and applied approach to theories and practices of professional public engagement, with a focus on public relations. This course is problem-centred and issues-driven, and emphasizes the development of knowledge and skills of effective and strategic professional public engagement across a wide range of current and emerging media technologies, platforms, and communication environments. Prerequisite: 25 units; PUB 210W highly recommended.

The theory and practice of graphic design with a focus on the development of design skills including concept generation, design, layout, and production. Prerequisite: PUB 131 or equivalent. IAT 102 is recommended. Students who have taken PUB 230 may not take PUB 231 for credit.

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

What do we mean when we talk about the 'cultural industries' today? This course explores the business structure and economics of the cultural sectors, the regulatory and policy frameworks, and their social and cultural contexts. Students are encouraged to develop, compare and contrast at least two sectors from the audio, print or visual industries. While the primary focus is on the Canadian case, students will be encouraged to look at other countries. Overriding themes explore the following: relationships between public and private sectors; independent and commercial creators; rights of creators versus distributors; specialty and general media; indigenous and global contents. Prerequisite: CMNS 130.

Examination of the political and economic processes that have generated the policies and structures of mass media, telecommunications and related industries; the relationship between the dichotomies of state and market, citizen and consumer, capitalism and democracy, global and local, and sovereignty and globalization in media industries and policies; overview of influences on State and international policies towards the media. Prerequisite: CMNS 110 and 130.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Students with credit for ECON 200 cannot take ECON 103 for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Students with credit for ECON 205 cannot take ECON 105 for further credit. Quantitative/Breadth-Soc.

Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.

A non-theoretical approach to the study of language using examples from a variety of languages. Breadth-Social Sciences.

Introduces the linguistic pathways by which selected contemporary English vocabulary has arisen. Word etymologies are derived through the application of analytical tools leading to a deeper understanding of language change and word meaning. Students with credit for LING 110 may not take this course for further credit. Breadth-Social Sciences.

An introduction to language in its social and cultural dimensions. Students who have taken LING 260 prior to Fall 2008 may not take LING 160 for further credit. Breadth-Social Sciences.

An in-depth study of the design methods fundamental to books in print and digital media. Students evaluate, and engage in the design and repurposing of publications, exploring current practices of content delivery online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing. Prerequisite: PUB 231.

An in-depth study of the design methods fundamental to periodicals in print and in digital media. Students evaluate, and engage in the design and repurposing of publications, exploring current practices of content delivery online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing. Prerequisite: PUB 231.

An exploration and application of marketing concepts to book publishing. Concepts and skills taught focus on differentiation of product categories and markets, and the creation of a marketing strategy for existing or new publications. Consideration of reading trends for all publication forms is included. Prerequisite: 60 units. Students with credit for CMNS 472 may not take this course for further credit.

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units. Students with credit for PUB 355 may not take this course for further credit. Writing.

An analysis of the various facets of the book publishing industry in Canada including ownership patterns, legal foundations, criteria for book selection and marketing. Includes examination of both commercial and educational publishing. The industry will be analysed within the framework of Canadian cultural and other government policies affecting the industry. Prerequisite: 60 units. Students with credit for CMNS 371 may not take this course for further credit.

Students will follow the book-publishing process from the acquisition and editing of manuscripts through to production, promotion and distribution. Each topic proceeds from basic concepts and precepts to case studies of particular kinds of publishing companies (e.g., literary, regional and general trade) and particular types of books (e.g., children's, genre, fiction and poetry). The publishing decision-to-publish process is simulated. Required readings focus on the history of book publishing, as well as on current developments. Prerequisite: 60 units. Students with credit for CMNS 372 may not take this course for further credit.

A practical course covering core issues in magazine publishing. Topics include business best practices, marketing, advertising and circulation, editorial vision, online and digital publishing, design and packaging. Prerequisite: 60 units. Students with credit for CMNS 375 may not take this course for further credit.

An exploration of the evolution of book publishing in the context of the digital revolution. This seminar is a structured inquiry into contemporary practices, theories, and trends, and it explores a host of related shifts and developments in the way books are produced, marketed, distributed, retailed, and received. Prerequisite: 75 units. Recommended: PUB 372.

Students propose, create, produce, and defend a publication design project, which contributes to the development and understanding of the role of graphic design in society. Prerequisite: PUB 331 or PUB 332.

An exploration of fundamental design principles complemented by media-specific approaches to design as a strategic framework in publishing. Prerequisite: PUB 231. IAT 102, CMNS 253, and CMNS 354 highly recommended.

This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students with credit for CMNS 474 may not take this course for further credit. Quantitative.

An exploration of events and their management with emphasis on theories, social context, practices in the context of audience building, market creation and community building. Skill development, including curating, planning, design, marketing, human and financial resource management, sponsorship, budgeting, risk management and program evaluation are featured in this course. Prerequisite: 75 units.

A practicum in which students have the opportunity to work in an applied publishing setting. The practicum will provide an opportunity for the student to learn about book, magazine, or electronic publishing. Students may enrol a maximum of twice in this course. Prerequisite: At least 8 units of upper level publishing courses and permission of the instructor.

An advanced workshop on the publishing process focused on applied research. May repeat for credit a maximum of two times. Prerequisite: At least 8 units of upper division Publishing courses and permission of the instructor. Students with credit for CMNS 478 may not take this course for further credit.

Intensive analysis of a particular topic, practice, or technique in publishing. May repeat for credit a maximum of two times. Prerequisite: 75 units.

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor.

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor.