Marketing Management BUS 637 (2)
Provides an understanding of marketing management through the articulation and application of the fundamentals of marketing management, competitive rationality and creation &valuation of customer equity as well as managing competitive advantage as a process.
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Apr 6 – Apr 7, 2018: Fri, Sat, 2:00–5:30 p.m.
Mar 17, 2018: Sat, 9:30 a.m.–1:00 p.m. Apr 7 – Apr 8, 2018: Sat, Sun, 9:30 a.m.–1:00 p.m. |
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