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Marketing Management BUS 637 (2)

Provides an understanding of marketing management through the articulation and application of the fundamentals of marketing management, competitive rationality and creation &valuation of customer equity as well as managing competitive advantage as a process.

Section Instructor Day/Time Location
Leyland Pitt
Mar 31 – Apr 1, 2017: Fri, Sat, 9:30 a.m.–1:00 p.m.
Mar 31 – Apr 2, 2017: Fri, Sat, Sun, 2:00–5:30 p.m.