Marketing Management BUS 637 (2)
Provides an understanding of marketing management through the articulation and application of the fundamentals of marketing management, competitive rationality and creation &valuation of customer equity as well as managing competitive advantage as a process.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Leyland Pitt |
Mar 31 – Apr 1, 2017: Fri, Sat, 9:30 a.m.–1:00 p.m.
Mar 31 – Apr 2, 2017: Fri, Sat, Sun, 2:00–5:30 p.m. |
|