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Consumer Behavior BUS 347 (3)

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343; 60 units. Students with credit for COMM 347 may not take this course for further credit.

Section Instructor Day/Time Location
Steve Kates
Jan 4 – Apr 7, 2017: Tue, 2:30–4:20 p.m.
Burnaby
D101 Jan 4 – Apr 7, 2017: Tue, 4:30–5:20 p.m.
Burnaby
D102 Jan 4 – Apr 7, 2017: Tue, 5:30–6:20 p.m.
Burnaby
Steve Kates
Jan 4 – Apr 7, 2017: Thu, 4:30–6:20 p.m.
Burnaby
E101 Jan 4 – Apr 7, 2017: Thu, 6:30–7:20 p.m.
Burnaby
E102 Jan 4 – Apr 7, 2017: Thu, 7:30–8:20 p.m.
Burnaby