Opportunity Identification and Assessment BUS 791 (2)
Frameworks for identifying customers, prioritizing target markets, customer segmentation, technology adoption, product development and product/service pricing. Students will define value propositions for an invention within their own lab.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Oct 24 – Nov 30, 2017: Wed, 6:00–9:30 p.m.
|
|