Marketing Strategy BUS 446 (4)
Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Yupin Yang |
Jan 5 – Apr 11, 2016: Fri, 1:30–5:20 p.m.
|
Burnaby |