Marketing Tech-based Products and Services BUS 754 (4)
What differentiates high-tech markets from more traditional ones is the environment ù shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students who have taken BUS 556 or BUS 702 may not take this course for further credit.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Brent McFerran |
Sep 12 – Oct 3, 2016: Mon, 6:00–9:30 p.m.
Oct 17, 2016: Mon, 6:00–9:30 p.m. Sep 7 – Oct 12, 2016: Wed, 6:00–9:30 p.m. |
|