Marketing Strategy BUS 446 (4)
Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Gord Rein |
Sep 6 – Dec 5, 2016: Wed, 5:30–9:20 p.m.
|
Burnaby |