Approaches to Media and Audience Research CMNS 363 (6)
A survey and application of research approaches to media and audience analysis including content analysis, textual analysis, agenda setting, effects research, focus group and survey research, message evaluation and audience studies. Prerequisite: At least 60 units, including one of CMNS 220, 221 or 223 (or 223W), and CMNS 260. Quantitative.