Communication and Rhetoric CMNS 332 (4)
An examination of rhetoric and persuasion in the context of communication studies. Several classical accounts of persuasion and rhetoric are examined in order to develop a fuller understanding of the promotional ethos of the modern age. How different institutional modes of persuasive discourse have been shaped by a variety of research agendas and underlying theories about human nature is also studied. Prerequisite: 60 units including two of CMNS 220, 221, or 223 (or 223W). Cannot repeat this course for credit if taken as CMNS 286-3 in 2003-4.