Marketing Strategy BUS 446 (4)
Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Lindsay Meredith |
May 11 – Aug 10, 2015: Wed, 9:30 a.m.–1:20 p.m.
|
Surrey |