Magazine Publishing CMNS 375 (4)
This course addresses the basic concepts and practices used in the magazine publishing industry in the areas of business, writing, editing, design, marketing, advertising, distribution, and production. It emphasizes readership and editorial policy, new technology and changing costs and revenue patterns. Prerequisite: 60 units. Students with credit for PUB 375 or CMNS 471 may not take this course for further credit.