Marketing Strategy BUS 446 (4)
Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
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Jan 6 – Apr 13, 2015: Mon, 5:30–9:20 p.m.
|
Burnaby |