Marketing Tech-based Products and Services BUS 754 (4)
What differentiates high-tech markets from more traditional ones is the environment 羅 shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Brent McFerran |
TBD |