丁香园AV

Introduces students to the knowledge and skills necessary to make full use of business information systems. Demonstrates how information systems are used by organizations to improve productivity and create competitive advantage. Provides hands on training in productivity tools including Excel, Visio, Access and Web design tools. Prerequisite: REQ-12 units. Students with credit for BUS 337 and COMM 337 may not repeat this course for further credit.

An introduction to financial accounting, including accounting terminology, understanding financial statements, analysis of a business entity using financial statements. Includes also time value of money and a critical review of the conventional accounting system. Prerequisite: 12 units. Students with credit for BUS 221 may not take this course for further credit. Quantitative.

Theory and methods of cost compilation for managerial planning, control and decision making; the use of budgets and analysis in planning and controlling operations, establishing supervisory and departmental responsibility, and various techniques of measuring results. Prerequisite: BUS 251; 15 units. Students with credit for BUS 324, BUS 328, or COMM 324 may not take BUS 254 for further credit. Quantitative.

Theories, concepts and issues in the field of organizational behavior with an emphasis on individual and team processes. Core topics include employee motivation and performance, stress management, communication, work perceptions and attitudes, decision-making, team dynamics, employee involvement and conflict management. Prerequisite: 12 units.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Students with credit for ECON 200 cannot take ECON 103 for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Students with credit for ECON 205 cannot take ECON 105 for further credit. Quantitative/Breadth-Soc.

An introduction to business statistics with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. STAT 270, Introduction to Probability and Statistics, will be accepted in lieu of BUEC 232. Prerequisite: MATH 157 and 15 units. MATH 157 may be taken concurrently with BUEC 232. Students with credit for STAT 270 may not take this course for further credit. Quantitative.

Basic laws of probability, sample distributions. Introduction to statistical inference and applications. Corequisite: MATH 152 or 155 or 158. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Quantitative. Prerequisite: COREQ-MATH 152 or 155 or 158. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Equivalent Courses: STAT102 STAT103 STAT201 STAT203 STAT301. Quantitative.

Emphasis is upon the relevance of economic models to business decision-making and, in particular, upon the rational analysis of choice alternatives within the firm. Course will include consideration of optimizing techniques and analysis of risk, demand, production and profit in addition to examination of long-term investment decisions and business forecasting. Prerequisite: Econ 103, 105, MATH 157 and 15 units. Students with credit for ECON 301, ECON 201, or BUS 307 may not take BUS 207 for further credit. Quantitative.

Aspects of microeconomic theory involving competitive markets. Topics include the behavior of households and firms, partial equilibrium analysis of product and factor markets, and general equilibrium. Prerequisite: ECON 103 and 105; MATH 157. Students with credit for ECON 301 may not complete this course for further credit.

Aspects of microeconomic theory involving competitive markets. Topics include the behavior of households and firms, partial equilibrium analysis of product and factor markets, and general equilibrium. Prerequisite: ECON 103 or 200 and ECON 105 or 205; MATH 157; two 200 division ECON or BUEC courses (excluding BUEC 232), admission to an economics program prior to Fall 2012; 60 units. Students with credit for ECON 201 may not complete this course for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Topics as for Math 151 with a more extensive review of functions, their properties and their graphs. Recommended for students with no previous knowledge of Calculus. In addition to regularly scheduled lectures, students enrolled in this course are encouraged to come for assistance to the Calculus Workshop (Burnaby), or Math Open Lab (Surrey). Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B+, or MATH 100 with a grade of at least B-, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 151, 154 or 157 may not take MATH 150 for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Logarithmic and exponential functions, trigonometric functions, inverse functions. Limits, continuity, and derivatives. Techniques of differentiation, including logarithmic and implicit differentiation. The Mean Value Theorem. Applications of Differentiation including extrema, curve sketching, related rates, Newton's method. Antiderivatives and applications. Conic sections, polar coordinates, parametric curves. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least A, or MATH 100 with a grade of at least B, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 154 or 157 may not take MATH 151 for further credit. Quantitative.

Designed for students specializing in the biological and medical sciences. Topics include: limits, growth rate and the derivative; elementary functions, optimization and approximation methods, and their applications; mathematical models of biological processes. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 151 or 157 may not take MATH 154 for further credit. Quantitative.

Designed for students specializing in business or the social sciences. Topics include: limits, growth rate and the derivative; logarithmic exponential and trigonometric functions and their application to business, economics, optimization and approximation methods; functions of several variables. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the 丁香园AV Calculus Readiness Test. Students with credit for either MATH 150, 151 or 154 may not take MATH 157 for further credit. Quantitative.

Examines selected works of literature in order to develop a critical awareness of literary techniques and contexts in the representation of experience. May include the comparative study of works in related literary and artistic genres, and will pay some attention to literature of the Twentieth century. Includes attention to writing skills. Writing/Breadth-Humanities. Prerequisite: . Equivalent Courses: ENGL101. Writing/Breadth-Humanities.

Examines selected works of literature in order to develop a critical awareness of literary techniques and contexts in the representation of experience. May include the comparative study of works in related literary and artistic genres, and will pay some attention to literature of the Twentieth century. Includes attention to writing skills. Writing/Breadth-Humanities. Prerequisite: . Equivalent Courses: ENGL102. Writing/Breadth-Humanities.

Examines selected works of literature in order to develop a critical awareness of literary techniques and contexts in the representation of experience. May include the comparative study of works in related literary and artistic genres, and will pay some attention to literature of the Twentieth century. Includes attention to writing skills. Writing/Breadth-Humanities. Prerequisite: . Equivalent Courses: ENGL103. Writing/Breadth-Humanities.

The literary study of a variety of prose genres, such as the essay, biography, autobiography, travel narrative, and journalistic writing. May include works which challenge the boundary between fiction and non-fiction. The course is intended to develop a critical awareness of literary techniques and contexts in the representation of experience. Includes attention to writing skills. Writing/Breadth-Humanities. Prerequisite: . Equivalent Courses: ENGL104. Writing/Breadth-Humanities.

An introduction to the study of literature within the wider cultural field, with a focus on contemporary issues across genres and media. Writing/Breadth-Humanities. Prerequisite: . Equivalent Courses: ENGL105. Writing/Breadth-Humanities.

An introduction to reading and writing in the academic disciplines. Prerequisite: 12 units. Students with credit for ENGL 199 may not take this course for further credit. Writing.

An introduction to the evaluation of arguments as they are encountered in everyday life. The central aim will be to sharpen skills of reasoning and argumentation by understanding how arguments work and learning to distinguish those which actually prove what they set out to show from those which do not. Open to all students. Quantitative.

An introduction to some of the central problems of philosophy. Topics to be discussed include the different theories of reality; the nature and sources of knowledge, truth, evidence, and reason; the justification of belief and knowledge about the universe. These topics and problems will be considered as they arise in the context of issues such as: relativism versus absolutism; the existence of God; personal identity; the nature of the mind and its relation to the body; free will and determinism; the possibility of moral knowledge. Open to all students. Students with credit for PHIL 100 may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to the central problems of ethics: for example, the nature of right and wrong, the objectivity or subjectivity of moral judgments, the relativity or absolutism of values, the nature of human freedom and responsibility. The course will also consider general moral views such as utilitarianism, theories of rights and specific obligations, and the ethics of virtue. These theories will be applied to particular moral problems such as abortion, punishment, distributive justice, freedom of speech, and racial and sexual equality. Sometimes the course will also focus on important historical figures such as Plato, Aristotle, Kant and Mill. Open to all students. Students with credit for PHIL 120 may not take this course for further credit. Writing/Breadth-Humanities.

Examines international migrancy, cultural identities, or cross-cultural influence in world literatures, while introducing the fundamentals of literary analysis and expository writing. Writing/Breadth-Humanities.

Surveys pre-modern texts of world literature. Writing/Breadth-Humanities.

Surveys poetry and prose from the seventeenth century to the present, with a focus on the literary exploration of issues of humanity. Writing/Breadth-Humanities.

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

Focus on communication for social change; historical and contemporary perspectives in consumer culture; technology, media and popular culture; media and identity; and communication as public education. Prerequisite: CMNS 110 and 130.

An interdisciplinary examination of the significance of advertising as a social message system in our consumer society. The course proposes an analytical method for appreciating the changing styles and functions of advertising in the 20th century. Prerequisite: CMNS 110 and 130. Stduents with credit for CMNS 223 may not take this course for further credit. Writing.

An introduction to empirical research methods in diverse traditions of communication enquiry. Some methods recognize communication as everyday interactions; others analyze communication as a process; still others blend traditional scientific empiricism with analytical and critical methods derived from the arts and humanities. Topics include: ethics, paradigms, conceptualizing and operationalizing research, sampling, interviews, surveys, unobtrusive observation, content analysis, and the role of statistics in communication research. Prerequisite: CMNS 110 or 130. Quantitative.

Media and communication studies often utilize historical, governmental and corporate records. The course introduces the techniques necessary to analyze the primary source documents. Topics include: ethics, documentary discourse analysis, Canadian and international documentary searches on NGOs, governments, corporations; writing of policy briefs. Prerequisite: CMNS 110 or 130.

Examination of a wide range of approaches to research in media and cultural studies, including a discussion of ethical issues. Topics may include: historical methods, field work methods, textual analysis, case studies. Prerequisite: CMNS 110 or 130. Students who have credit for CMNS 286 in Spring 2004 may not take this course for further credit.

This course examines and reviews contemporary thinking on the changing role of business and business persons in the operations of society, particularly Canadian society. The course explores the changing legal, ethical and regulatory environments of business focusing on the critical alignments -- values, policies, technology and legal approaches -- between the modern organization and its broader public. Prerequisite: 60 units. Students with credit for BUS 103, COMM 103, or COMM 303 may not take this course for further credit.

Role and function of financial managers, financial analysis, compound interest valuation and capital budgeting, management of current assets, introduction to financial instruments and institutions. Prerequisite: BUS 254 (or 324); 60 units. Recommended: BUS 207, ECON 201, or ECON 301. Quantitative.

This course is an extension of BUEC 232. It develops and applies the quantitative models that are most directly relevant to business decisions. Beginning with material on multiple regression and forecasting modeling, the course moves on to decision analysis, business simulation, quality control, and an introduction to optimization. Prerequisite: MATH 157 and BUEC 232, 60 units. Quantitative.

Common law, equity, and statute law; contracts, agency, and negotiable instruments; partnership and corporation law; international commercial law. Prerequisite: 60 units. BUEC 391 is not to be taken concurrently with BUS 393. Students with credit for COMM 393 may not take this course for further credit.

Integration of the various areas of business for the purpose of analysing and recommending strategies for planning and decision-making within the firm and a defined environment. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381; 90 units.

This course will examine theories of organization which use the organization as a basic unit of analysis. It will show how the structure and internal processes of an organization are linked to and partially determined by forces in the external environment of the organization. Contextual factors such as the technology and corporate strategy of the organization will also be examined. Prerequisite: 60 units; BUS 272 (or 372).

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 (or 372); 60 units.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behavior analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 60 units. Students with credit for COMM 343 may not take this course for further credit.

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343; 60 units. Students with credit for COMM 347 may not take this course for further credit.

A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 343, 336; 60 units. students with credit for BUS 442, BUS 444, or COMM 444 may not complete this course for further credit.

Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix. Prerequisite: BUS 343, 336, 360W; 60 units.

Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.

An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W; 60 units.

A critical examination of topics such as consumerism, marketing ethics, and social responsibility, efficiency of marketing or ecological marketing. The particular emphasis may vary depending on the interests of the class and instructor. Prerequisite: BUS 343, 360W; 60 units.

A cultural-historical examination of contemporary advertising practices as well as a critical exploration of their impact upon different aspects of the consumer society, such as children's culture, pharmaceutical marketing, globalization, political communication and new media. Prerequisite: 45 units including two of CMNS 220, 221, 223 (or 223W), 226, 230, 235, or 240. Writing.