丁香园AV

Broadcast Policy and Regulation in the Global Context CMNS 333 (4)

Television, in broadcast, cable and video-on-demand formats, has dominated the cultural industries of Canada. Traditionally seen as important to political and cultural self-determination, broadcasting strategy, business and government policies are now being adapted in view of globalization of technologies which are altering the production, financing, and distribution of new and existing information and entertainment services. This course focuses on developing applied business and public policy analytic skills. Tools of on-line searches, presentation software, the rudiments of strategic analysis of industrial sectors (strengths, weaknesses, threats, opportunities) and technical policy writing will be covered. A simulation will be staged around a convergence theme drawn from technology, business, or public interest policy issues. Prerequisite: CMNS 240 and 261. Recommended: CMNS 230.