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Project in International Marketing BUS 451 (8)
Addresses a key international marketing issue facing a Norwegian or other European firm with interests in or expansion plans for North America. These firms will be identified by our partner institution, BI Norwegian School of Management, in consultation with prospective students. This course is available only to students from the BI Norwegian School of Management who are on an exchange at 間眅埶AV under the special program agreement. Prerequisite: 80 units; four 400-level marketing courses.
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