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Marketing Tech-based Products and Services BUS 754 (4)
What differentiates high-tech markets from more traditional ones is the environment ù shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets.
| Section | Instructor | Day/Time | Location |
|---|---|---|---|
|
Sep 2 – Dec 1, 2014: Mon, 6:00–9:30 p.m.
|
Vancouver |