丁香园AV

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences. Equivalent Courses: CMNS200. Breadth-Social Sciences.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

What do we mean when we talk about the 'cultural industries' today? This course explores the business structure and economics of the cultural sectors, the regulatory and policy frameworks, and their social and cultural contexts. Students are encouraged to develop, compare and contrast at least two sectors from the audio, print or visual industries. While the primary focus is on the Canadian case, students will be encouraged to look at other countries. Overriding themes explore the following: relationships between public and private sectors; independent and commercial creators; rights of creators versus distributors; specialty and general media; indigenous and global contents. Prerequisite: CMNS 130.

Examination of the political and economic processes that have generated the policies and structures of mass media, telecommunications and related industries; the relationship between the dichotomies of state and market, citizen and consumer, capitalism and democracy, global and local, and sovereignty and globalization in media industries and policies; overview of influences on State and international policies towards the media. Prerequisite: CMNS 110 and 130.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Students with credit for ECON 200 cannot take ECON 103 for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Students with credit for ECON 205 cannot take ECON 105 for further credit. Quantitative/Breadth-Soc.

Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.

A non-theoretical approach to the study of language using examples from a variety of languages. Breadth-Social Sciences.

Study of the structure of words, the change of meaning of words, the change in form of words. Examples from English, French and other languages. A general interest course open to all students. Breadth-Social Sciences.

An introduction to language in its social and cultural dimensions. Students who have taken LING 260 prior to Fall 2008 may not take LING 160 for further credit. Breadth-Social Sciences.

An in-depth study of the design methods fundamental to books in print and digital media. Students evaluate, and engage in the design and repurposing of publications, exploring current practices of content delivery online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing. Prerequisite: PUB 231. Students who have credit for CMNS 473 or PUB 330 may not take PUB 331 for further credit.

An examination of theory, principles and applications in publication design and print production including computer applications. The course focuses on magazines, books and electronic formats. Creative, marketing and managerial issues will all be explored. Prerequisite: 75 units. Students with credit for PUB 330 may not take this course for further credit.

An exploration and application of marketing concepts to book publishing. Concepts and skills taught focus on differentiation of product categories and markets, and the creation of a marketing strategy for existing or new publications. Consideration of reading trends for all publication forms is included. Prerequisite: REQ-60 units. Equivalent Courses: CMNS471 CMNS472.

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units. Writing.

An analysis of the various facets of the book publishing industry in Canada including ownership patterns, legal foundations, criteria for book selection and marketing. Includes examination of both commercial and educational publishing. The industry will be analysed within the framework of Canadian cultural and other government policies affecting the industry. Prerequisite: 60 units. Students with credit for CMNS 371 may not take this course for further credit.

An analysis of the various facets of the book publishing industry in Canada including ownership patterns, legal foundations, criteria for book selection and marketing. Includes examination of both commercial and educational publishing. The industry will be analysed within the framework of Canadian cultural and other government policies affecting the industry. Prerequisite: 60 units, including CMNS 110 and 130. Students with credit for PUB 371 or CMNS 470 may not take this course for further credit.

Students will follow the book-publishing process from the acquisition and editing of manuscripts through to production, promotion and distribution. Each topic proceeds from basic concepts and precepts to case studies of particular kinds of publishing companies (e.g., literary, regional and general trade) and particular types of books (e.g., children's, genre, fiction and poetry). The publishing decision-to-publish process is simulated. Required readings focus on the history of book publishing, as well as on current developments. Prerequisite: 60 units. Students with credit for CMNS 372 may not take this course for further credit.

A practical course covering core issues in magazine publishing. Topics include business best practices, marketing, advertising and circulation, editorial vision, online and digital publishing, design and packaging. Prerequisite: 60 units. Students with credit for CMNS 375 may not take this course for further credit.

This course addresses the basic concepts and practices used in the magazine publishing industry in the areas of business, writing, editing, design, marketing, advertising, distribution, and production. It emphasizes readership and editorial policy, new technology and changing costs and revenue patterns. Prerequisite: 60 units. Students with credit for PUB 375 or CMNS 471 may not take this course for further credit.

An exploration of the evolution of book publishing in the context of the digital revolution. This seminar is a structured inquiry into contemporary practices, theories, and trends, and it explores a host of related shifts and developments in the way books are produced, marketed, distributed, retailed, and received. Prerequisite: 75 units. Recommended: PUB 372.

This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students with credit for CMNS 474 may not take this course for further credit.

A practicum in which students have the opportunity to work in an applied publishing setting. The practicum will provide an opportunity for the student to learn about book, magazine, or electronic publishing. Students may enrol a maximum of twice in this course. Prerequisite: At least 8 units of upper level publishing courses and permission of the instructor.

An advanced workshop on the publishing process focused on applied research. Prerequisite: At least 8 units of upper division Publishing courses and permission of the instructor. Students with credit for CMNS 478 may not take this course for further credit.

An advanced workshop in publishing analysis or design focused on applied research. Prerequisite: Two upper division CMNS courses and permission of the instructor. Students with credit for PUB 478 may not take this course for further credit.