丁香园AV

An introduction to business statistics with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. STAT 270, Introduction to Probability and Statistics, will be accepted in lieu of BUEC 232. Prerequisite: MATH 157 and 15 units. MATH 157 may be taken concurrently with BUEC 232. Students with credit for STAT 270 may not take this course for further credit. Quantitative.

This course is an extension of BUEC 232. It develops and applies the quantitative models that are most directly relevant to business decisions. Beginning with material on multiple regression and forecasting modeling, the course moves on to decision analysis, business simulation, quality control, and an introduction to optimization. Prerequisite: MATH 157 and BUEC 232, 60 units. Quantitative.

A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 343, 336; 60 units. students with credit for BUS 442, BUS 444, or COMM 444 may not complete this course for further credit.

Prepares students to model, analyze and propose improvements to business processes. In the major project, students analyze a process within an organization and use current techniques and tools to propose changes and a supporting information system. Prerequisite: BUS 237; 60 units. Students with credit for BUS 394 may not take this course for further credit.

A seminar in the use of Bayesian techniques in business decisions. Prerequisite: BUS 336, 360W; 60 units.

Examines complex, real-world decision making issues using an evidence-based approach that employs decision making strategies involving statistics, data management, analytics, and decision theory. Through a major decision making project within the community, students will experience first-hand the process of consultation, data aquisition, analysis, and reccomendation. Prerequisite: BUS 345, 360W, 437, 445, 462, and 464; 90 units.

Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix. Prerequisite: BUS 343, 336, 360W; 60 units.

Utilizes technology to support analysis and decision making abilities by identifying, analyzing and effectively reporting important business information. Concepts of data warehousing, data mining and visualizing data are introduced. A variety of software applications are used to demonstrate tools and techniques that support analysis and decision making for managers. Prerequisite: BUS 336, 360W; 60 units. Corequisite: BUS 336 can be taken concurrently.

Focuses on the use of integrated database management systems in organizations and their application to IS audit and security. Students analyze data models and create business reports based on SQL. SQL queries are designed for audit and information security purposes. The CoBIT framework is used to understand foundations of IS audit. Prerequisite: BUS 360W, 362 (or CMPT 370}, 60 units.