丁香园AV

Publishing Courses

PUB 101 - Publication of Self in Everyday Life (3)

An exploration of how social media have transformed social behaviour (presentation of sell) into proto-publishing (publication of self) by encouraging greater public participation in publishing in all forms of publishing in society. Using online tracking to discern practices, attention is given to how social media contribute to the social identities of participants and how they affect social interaction.

PUB 131 - Publication Design Technologies (3)

Introduction to the elements and principles of graphic design with a focus on the development of software skills, in design, layout, and production.

PUB 210 - Writing to Purpose: University-level Skills and Practice in Writing Effectively (3)

University-level skills and practice in writing clear, concise, logical, and direct text suited to particular purposes. Students will learn to assess the rhetorical situation (audience, purpose, occasion) and identify the appropriate style, tone and format of writing for the situation, in writing reports, instructions, proposals, and presentations in both print and online environments.

PUB 210W - Writing to Purpose: University-level Skills and Practice in Writing Effectively (3)

University-level skills and practice in writing clear, concise, logical, and direct text suited to particular purposes. Students will learn to assess the rhetorical situation (audience, purpose, occasion) and identify the appropriate style, tone and format of writing for the situation, in writing reports, instructions, proposals, and presentations in both print and online environments. Writing.

PUB 212 - Effective Practice in Professional Communication (3)

An exploration and applied examination of effective practice in public engagement using simulations of public relations practice including such elements as message research and planning, campaign development, promotion, publicity, image creation, crisis communication, and publication planning. Prerequisite: 25 units; PUB 210 highly recommended.

PUB 231 - Graphic Design Fundamentals (3)

The theory and practice of graphic design with a focus on the development of design skills including concept generation, design, layout, and producton. IAT 102 is recommended. Prerequisite: PUB 131 or equivalent. Students who have taken PUB 230 may not take PUB 231 for credit.

PUB 331 - Graphic Design in Transition: Print and Digital Books (4)

An in-depth study of the design methods fundamental to books in print and digital media. Students evaluate, and engage in the design and repurposing of publications, exploring current practices of content delivery online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing. Prerequisite: PUB 231. Students who have credit for CMNS 473 or PUB 330 may not take PUB 331 for further credit.

PUB 332 - Graphic Design in Transition: Print and Digital Periodicals (4)

An in-depth study of the design methods fundamental to periodicals in print and in digital media. Students evaluate, and engage in the design and repurposing of publications, exploring current practices of content delivery online and through mobile devices. Emphasis is placed on innovative methods and design practices for screen-based publishing. Prerequisite: PUB 231-3. Students cannot receive credit for both PUB 331 and PUB 332.

PUB 350 - Marketing for Book Publishers (4)

An exploration and application of marketing concepts to book publishing. Concepts and skills taught focus on differentiation of product categories and markets, and the creation of a marketing strategy for existing or new publications. Consideration of reading trends for all publication forms is included. Prerequisite: REQ-60 units. Equivalent Courses: CMNS471 CMNS472.

PUB 355W - Online Marketing for Publishers (4)

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units. Writing.

PUB 371 - The Structure of the Book Publishing Industry in Canada (4)

An analysis of the various facets of the book publishing industry in Canada including ownership patterns, legal foundations, criteria for book selection and marketing. Includes examination of both commercial and educational publishing. The industry will be analysed within the framework of Canadian cultural and other government policies affecting the industry. Prerequisite: 60 units. Students with credit for CMNS 371 may not take this course for further credit.

PUB 372 - The Publishing Process (4)

Students will follow the book-publishing process from the acquisition and editing of manuscripts through to production, promotion and distribution. Each topic proceeds from basic concepts and precepts to case studies of particular kinds of publishing companies (e.g., literary, regional and general trade) and particular types of books (e.g., children's, genre, fiction and poetry). The publishing decision-to-publish process is simulated. Required readings focus on the history of book publishing, as well as on current developments. Prerequisite: 60 units. Students with credit for CMNS 372 may not take this course for further credit.

PUB 375 - Magazine Publishing (4)

A practical course covering core issues in magazine publishing. Topics include business best practices, marketing, advertising and circulation, editorial vision, online and digital publishing, design and packaging. Prerequisite: 60 units. Students with credit for CMNS 375 may not take this course for further credit.

PUB 401 - Technology and the Evolving Book (4)

An exploration of the evolution of book publishing in the context of the digital revolution. This seminar is a structured inquiry into contemporary practices, theories, and trends, and it explores a host of related shifts and developments in the way books are produced, marketed, distributed, retailed, and received. Prerequisite: 75 units. Recommended: PUB 372.

PUB 438 - Design Awareness in Publishing Processes and Products (4)

An exploration of fundamental design principles complemented by media-specific approaches to design as a strategic framework in publishing. Prerequisite: PUB 230-3. IAT 102-3, CMNS 253-3, and CMNS 354-4 highly recommended.

PUB 450 - The Business of Book Publishing (4)

This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students with credit for CMNS 474 may not take this course for further credit.

PUB 477 - Publishing Practicum (4)

A practicum in which students have the opportunity to work in an applied publishing setting. The practicum will provide an opportunity for the student to learn about book, magazine, or electronic publishing. Students may enrol a maximum of twice in this course. Prerequisite: At least 8 units of upper level publishing courses and permission of the instructor.

PUB 478 - Publishing Workshop (4)

An advanced workshop on the publishing process focused on applied research. Prerequisite: At least 8 units of upper division Publishing courses and permission of the instructor. Students with credit for CMNS 478 may not take this course for further credit.

PUB 480 - Special Topics in Publishing (4)

Intensive analysis of a particular topic, practice, or technique in publishing. Prerequisite: Permission of the instructor.

PUB 483 - Directed Readings in Publishing (3)

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor.

PUB 484 - Directed Readings in Publishing (4)

Independent research and study of a particular topic, practice, or technique in publishing selected in consultation with the supervising instructor. Prerequisite: Permission of the instructor.

PUB 600 - Topics in Publishing Management (4)

An analysis of management issues essential to the daily operation of publishing firms. Emphasis will be placed on the distinctive nature of publishing as a cultural/information industry, the applicability of theory and practice in marketing and accounting and the legal underpinnings of publishing. Prerequisite: Admittance to the program.

PUB 601 - Editorial Theory and Practice (4)

The theoretical component of this course focuses on theories of composition and rhetoric. The practical component focuses on the various types of editing that take place in publishing. Students are examined on both the theory and their attained competence in editing. Prerequisite: admittance to the program.

PUB 602 - Design and Production Management (4)

A project-based consideration of the theory, elements, and principles of graphic design, as well as current trends in publication design for both print and online projects. The course examines the essential role of design and production in editorial, planning, budgeting, and marketing. This course is taken over two terms. Prerequisite: Admittance to the program.

PUB 605 - Book Publishing Project (5)

Students are assigned to groups (simulated book publishing companies) and are given a company profile for which they develop a season's titles. They form a team based on industry roles: publisher, editor, subrights manager, production manager, art director, promotion and marketing manager. Each team produces the editorial profile, costing and marketing plans for the list, designs the covers and makes a final presentation to an industry panel.

PUB 606 - Magazine Publishing Project (4)

Students are assigned to groups and form a team based on common roles in the industry: publisher, comptroller, editor, production manager, art director, advertising director, marketing and distribution manager. In consultation with faculty and industry speakers the team develops a magazine concept, creates a business plan including cost projections, and identifies the readership demographics and potential. Design mock-ups are produced and a final presentation made to an industry panel.

PUB 607 - Publishing Technology Project (4)

Students work in a team environment to explore particular publishing technologies that have yet to achieve widespread industry use. The teams design and develop a working implementation and produce documentation and written specifications on that implementation for industry review.

PUB 800 - Canada's Publishing Industries (4)

An examination of the state of contemporary Canadian publishing inclusive of business dynamics and government policy. Emphasis is placed on traditional trade-book and ebook publishing, emerging trends in print periodicals and online publishing, and developments in scholarly publishing. This course is taken over two terms. Prerequisite: Admittance to the program.

PUB 801 - History of Publishing (4)

A consideration of publishing from the time of Gutenberg to the present day including discussion of the medium of print and its influence on human expression and thought. Emphasis will be placed on the role of publishing and publishing policies in society. Prerequisite: admittance to the program.

PUB 802 - Technology and the Evolving Form of Publishing (4)

An examination of the economic, legal, social, and cultural role of publishing vis-脿-vis the emerging digital paradigm. The emergence of new forms, genres, and contexts is explored, as is the adaptation and evolution of existing industrial forms. Attention is given to both broad-scale phenomena and to the details of digital technology. Prerequisite: Admittance to the program.

PUB 897 - Internship Project Report (Completion) (6)

PUB 898 - Internship Project Report Supervision and Evaluation (6)

Students complete their internship project report and work with their supervisory committee to bring it to a final acceptable form.

PUB 899 - Publishing Internship or Project (6)

Students are placed in an applied setting. The work they undertake must be of sufficient depth and breadth to allow the student the opportunity to demonstrate his or her acquired knowledge and skills. Students will be required to produce two reports; the first, a work report which will be an appraisal of the student's work experience, and the second, a project report which will be an investigation and analysis of a particular problem or case. Prerequisite: Admittance to the program.