i Please note:
To view the current calendar, go to
Fundamentals of Marketing BUS 341 (4)
Provides an introduction to the field and practice of marketing. Takes an expansive approach and addresses how people, ideas, organizations, and places as well as more conventional products/services are marketed. The course goes beyond theory and challenges students to apply these concepts to real world situations. Prerequisite: REQ-60 units. Only open to students in the Business Minor program. Students with credit for Bus 343 may not take Bus 341 for further credit.
For calendar technical problems or errors, contact calendar-sfu@sfu.ca | Calendar Changes and Corrections