丁香园AV

School of Interactive Arts and Technology | Faculty of Communication, Art and Technology
丁香园AV Calendar 2012 Summer

The following are all the courses offered in this area. To view the current course catalog and/or course schedule on the Student Information System, visit (select "Class Search/Course Schedule" on the left menu).

MTEC 607-1 Strategic Management of Innovation

This course reviews some fundamental concepts of strategy in the context of technological innovation, examines the role of core competencies in technology development, and identifies and discusses the various components or dimensions that make up a technology strategy. Case studies are used to illustrate theory with application in the e-business context.

MTEC 608-1 High Tech Entrepreneurship

In today's age of rapid technological progress, ventures are being created daily to satisfy new business needs. The creation of new technology-based ventures is becoming a more popular career choice for science and technology professionals with entrepreneurial ambition. This is a fast-paced, hands-on course that takes the student through the key stages of new venture creation including researching the product opportunity, protecting the venture's intellectual property, planning the venture's seed and start-up stages, determining the financial needs and resources, developing the business plan and valuing the venture.

MTEC 609-1 E-Customer Relationship Management

The course is focused on the evolution of customer relationship management from mortar and brick establishments to the Web. Focus is on issues of e-loyalty and customer services, as well as current practices.

MTEC 610-1 The Social Context of E-Business

The human element on the Web is important. In this course focus is on the development of trust in online communities, how virtual teams operate successfully, and ethical issues that impact online interaction, with particular emphasis on e-business.

MTEC 611-1 Knowledge Management Tools and Technologies

This course investigates the various information systems and technologies used for implementing knowledge management practices within an organization. It describes a framework for analyzing these knowledge services (KSS). Industry examples of knowledge services are discussed in terms of infrastructure services, core services and packaged services.

MTEC 613-1 E-Business Strategy and Models

Effective strategy is central to e-business success. In this course, emphasis is on examination on various strategies and models as they apply in e-business. Issues, strategic choices and challenges are highlighted related to e-business implementation.

MTEC 691-1 Directed Studies

MTEC 692-1 Directed Studies

MTEC 693-1 Directed Studies

MTEC 694-2 Directed Studies

MTEC 695-2 Directed Studies

MTEC 696-2 Directed Studies

MTEC 697-3 Directed Studies

MTEC 698-3 Directed Studies

MTEC 699-3 Directed Studies

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