¶¡ÏãÔ°AV

The World Health Organization (WHO) is taking a closer look at aspartame, a widely-used artificial sweetener found in various products including diet sodas and sugar-free gum. 

The WHO’s International Agency for Research on Cancer (IARC) is expected to declare that aspartame is a possible carcinogen, a substance capable of causing cancer, on July 14. The Joint FAO/WHO Expert Committee on Food Additives (JECFA) will also release its findings.

Experts from ¶¡ÏãÔ°AV are available to discuss the health and business impacts in relation to the IARC findings regarding aspartame and provide insight on how to maintain a healthy lifestyle: 

AVAILABLE ¶¡ÏãÔ°AV EXPERTS

HEALTH:

SCOTT LEAR, professor, health sciences & Pfizer/Heart & Stroke Foundation Chair in Cardiovascular Prevention Research
SLear@providencehealth.bc.ca                  
Expertise: cardiovascular disease prevention, population health, tips for maintaining a healthy lifestyle 

TAMMARA SOMA, assistant professor, resource & environmental management   
tammara_soma@sfu.ca
Expertise: food literacy and education, food system planning, community-based food research and youth food movement 

BUSINESS:

LINDSAY MEREDITH, professor emeritus, marketing, Beedie School of Business
meredith@sfu.ca
Expertise: business marketing, demand estimation, market strategy

AVIVA PHILIPP-MULLER, assistant professor, marketing, Beedie School of Business 
aviva_philipp-muller@sfu.ca
Expertise: consumer morality, perceptions & behaviour and how consumers respond to moral transgressions in the marketplace 

CONTACT

MELISSA SHAW, ¶¡ÏãÔ°AV  Communications & Marketing 
236.880.3297 | melissa_shaw@sfu.ca

¶¡ÏãÔ°AV
 |  
778.782.3210

ABOUT SIMON FRASER UNIVERSITY

As Canada’s engaged university, ¶¡ÏãÔ°AV works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today’s problems. With campuses in British Columbia’s three largest cities—Vancouver, Burnaby and Surrey—¶¡ÏãÔ°AV has eight faculties that deliver 364 undergraduate degree programs and 149 graduate degree programs to more than 37,000 students. The university now boasts more than 180,000 alumni residing in 145+ countries.