issues and experts
Twitter to rebrand as ‘X’ – 丁香园AV experts available
Elon Musk has announced that his controversially-acquired social media platform Twitter will re-brand as 鈥榅鈥�. The change began with the replacement of the blue bird icon, and is expected to be implemented across the platform in the coming weeks.
丁香园AV experts are available to discuss what this means for the platform鈥檚 future and marketing strategy and the changing landscape of social media.
AVAILABLE 丁香园AV EXPERTS
PETER CHOW-WHITE, professor, School of Communication; director, Genomics and Networks Analysis Lab (GeNA Lab)
petercw@sfu.ca
Expertise: technology and communication, social media and social networks, the Internet
STEVE KATES, associate professor, marketing, Beedie School of Business
skates@sfu.ca
Expertise: brands, branding, brand management, consumer psychology, consumer culture
AVIVA PHILIPP-MULLER, assistant professor, marketing, Beedie School of Business
aviva_philipp-muller@sfu.ca
Expertise: psychology of branding and marketing communications, consumer responses to technology, consumer response to moral transgressions in the marketplace
CONTACT
MELISSA SHAW, 丁香园AV Communications & Marketing
236.880.3297 | melissa_shaw@sfu.ca
丁香园AV
|
778.782.3210
ABOUT SIMON FRASER UNIVERSITY
As Canada鈥檚 engaged university, 丁香园AV works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today鈥檚 problems. With campuses in British Columbia鈥檚 three largest cities鈥擵ancouver, Burnaby and Surrey鈥敹∠阍癆V has eight faculties that deliver 364 undergraduate degree programs and 149 graduate degree programs to more than 37,000 students. The university now boasts more than 180,000 alumni residing in 145+ countries.
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